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Senior Digital Marketing Analyst

Senior Digital Marketing Analyst

Hoffmann La Roche

2 - 4 years

4 - 6 Lacs

hyderabad

Posted:1 month ago| Platform:

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Skills Required

digital digital marketing adobe launch adobe analytics power bi adobe cloud content strategy sql salesforce tableau stakeholder management performance metrics google data studio dashboarding google analytics seo reporting tools communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

As a Senior Digital Marketing Analyst at Roche Services & Solutions, you will play a strategic role in strengthening our digital marketing and analytics capabilities. You will be responsible for analyzing performance data across channels, building insightful dashboards, optimizing user experiences, and providing data-driven recommendations to improve engagement and conversion outcomes across Roche s digital ecosystem including email marketing, website analytics, and content performance.

As a Senior Digital Marketing Analyst, you will:

Collect, analyze, and interpret customer, marketing, and web behavioral data to identify patterns, trends, and optimization opportunities.
Create dashboards, reports, and data visualizations to track digital performance metrics across channels (email, website, and social media).
Conduct A/B testing and recommend enhancements to improve user experience and campaign effectiveness.
Provide ad hoc analyses, insights, and actionable recommendations to business partners on website performance, email engagement, and campaign effectiveness.
Collaborate with cross-functional stakeholders (marketing, content, and analytics teams) to define KPIs and optimize digital journeys.
Develop a strong understanding of content strategy, SEO fundamentals, and digital campaign performance metrics.
Serve as a trusted analytics partner to business teams, ensuring data accuracy, consistency, and relevance.
Mentor junior team members and train partners on analytics tools, tracking best practices, and reporting frameworks.

Who you are

You hold a Bachelor s Degree (computer science, engineering, or other technical disciplines)
Strong understanding of digital marketing channels including email, website, social media, and paid campaigns
Hands-on experience with web and email analytics platforms such as Google Analytics (GA4) and Adobe Analytics
Experience or working knowledge of Google Tag Manager (GTM) for event and tag implementation
Proficiency in dashboarding and reporting tools such as Power BI, Tableau, or Google Data Studio
Good understanding of marketing automation tools (preferred) such as Salesforce Marketing Cloud and Adobe Experience Cloud especially for campaign tracking and performance measurement
Knowledge of email campaign performance metrics (open rate, CTR, bounce, conversion) and ability to interpret these to derive actionable insights
Knowledge of attribution modeling, conversion management, A/B testing, and website/email performance optimization
Experience with SQL and database concepts including query optimization and performance tuning
Familiarity with tools like Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Optimize
Strong analytical mindset with the ability to translate digital and email performance data into actionable business insights
Excellent communication, attention to detail, and stakeholder management skills
Life sciences or healthcare industry experience (preferred)

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Senior Digital Marketing Analyst