Senior Digital Marketer

Key Responsibilities✅ SEO & Website Growth

• On-page SEO: meta tags, content optimization, page speed, WebP images
• Off-page SEO: backlink building, guest posts, digital PR
• Technical SEO: sitemaps, robots.txt, schema markup, broken-link fixes
• Keyword strategy for global markets (B2B niche)
• Improve domain authority, site health & SERP ranking metrics

✅ Digital Ads & Analytics

• Manage Google Ads (Search, Display, Remarketing)
• LinkedIn B2B Campaigns for targeted lead generation
• Conversion tracking & Bid optimization (CPL, ROI focus)

✅ Social Media Management (B2B International)

• LinkedIn: Thought-leadership content & networking
• Instagram & Facebook: Branding + Customer engagement
• Growth-focused content calendars & reporting

✅ Email & WhatsApp Marketing

• Automations, segmentation & A/B testing
• Performance tracking (Open rate, CTR, leads, conversions)
• WhatsApp API automation for regular campaigns

✅ Google Business Profile (GMB)

• Daily posting, review handling & local SEO
• Conversion tracking for calls & website traffic

✅ Content Marketing & AI Tools

• Create SEO-rich blogs, articles, case studies
• Use AI for:
• Copywriting & creatives
• Competitor research
• Workflow automation
• SEO audits & reporting

✅ Reporting & KPIs (Expected Outcomes)

• Monthly growth in qualified leads & conversions
• Weekly backlink acquisition targets
• Organic keyword growth (2+ per month to Top 10)
• Page speed <2 seconds
• 100% indexing of new landing pages/blog pages
• GMB review & engagement growth
• Minimum 85% site health score

(KPIs aligned from company’s KRA structure

Job Type: Full-time

Pay: ₹16,203.31 - ₹60,213.98 per month

Benefits:

• Cell phone reimbursement

Work Location: In person