Senior Digital Marketer

Eduport is looking for a Senior Digital Marketer with proven expertise in Google Ads and Meta (Facebook & Instagram) advertising platforms. Prior experience in Edtech is highly preferred.

This is a senior-level role. Please apply only if you meet the criteria below.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns on Google and Meta platforms.
• Drive high-quality lead generation with clear ROI goals.
• Own end-to-end campaign management – from strategy and creatives to analytics and reporting.
• Coordinate with design/content teams to ensure ad creatives are aligned with strategy.
• Monitor KPIs like CAC, ROAS, CTR, and conversion rates and suggest actionable improvements.

Requirements

• 3–5+ years of hands-on experience managing paid campaigns on Google Ads & Meta Ads.
• Strong command over performance-based marketing, including retargeting and lookalike strategies.
• Experience in Edtech or a strong understanding of Edtech audiences and product positioning.
• Familiar with Google Analytics, GTM, Meta Events Manager, and conversion tracking setups.
• Ability to analyze data and make data-backed decisions.

Preferred (Not Mandatory)

• Prior experience working in startups or fast-paced tech companies.
• Knowledge of SEO, email marketing, and landing page optimization is a plus.

Job Types: Full-time, Permanent

Pay: ₹16,326.46 - ₹30,000.00 per month

Ability to commute/relocate:

• Kozhikode, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Performance marketing: 1 year (Required)

Work Location: In person