Senior Designer

About the role

conversion-focused designer

What you’ll do

• Design high-converting sales pages/PDPs

  (mobile-first) for campaigns, launches, and evergreen funnels.

• Edit short-form video

  (15–60s) for ads, PDPs, and social (cut-downs, hooks, captions, motion graphics).
• Build pages in

  Shopify (PageFly/GemPages)

  or

  Webflow/WordPress

  ; ensure pixel-perfect, responsive output.

• Run and iterate A/B tests

  (e.g., headlines, hero, price blocks, bundles, social-proof, video placements).
• Partner with copy and media teams to align landing pages with

  ad-to-page message match

  .
• Use

  GA4 / MS Clarity

  to read data (CVR, CTR, AOV, bounce, scroll depth) and ship weekly improvements.
• Own assets:

  Figma, design systems, component libraries, Lottie/micro-interactions

  , video templates.
• Ensure

  accessibility & speed

  (Core Web Vitals, alt text, colour contrast, compressed media).
• Maintain

  brand consistency

  while adapting for

  women & seniors

  segments (legibility, trust cues).

Must-have skills

• UI/Visual design

  for web (Figma expert). Strong typographic hierarchy, spacing, mobile-first grids.

• Video editing:

  Premiere Pro / Final Cut / DaVinci +

  After Effects

  for motion graphics & captions.
• D2C tooling:

  Shopify

  (PageFly/GemPages) or

  Webflow

  , basic

  HTML/CSS

  tweaks.

• Analytics literacy:

  GA4, UTM planning, basic cohort/funnel reading, Excel/Sheets.
• CRO basics like A/B testing.
• File hygiene, component naming, version control; comfort with fast creative iteration.

Nice-to-have

• Basic

  JavaScript

  (for experiments/embeds),

  Lottie/Bodymovin

  ,

  GSAP

  .
• Email & lifecycle assets (Klaviyo), social ad specs/meta export workflows.

• Domain familiarity

  with supplements/beauty/wellness.

Experience

• 3–6 years in D2C/e-commerce landing pages & performance creatives,

  or

  an exceptional portfolio that proves it.
• Evidence of

  measurable lifts

  (before/after metrics, learnings). Portfolio links required.

Education

• Bachelor’s in Design/Communication/Visual Communication/Interaction

  ,

  or

  B.Tech/B.E.

  with strong design portfolio.
• We value

  portfolio and results

  over pedigree.