Senior Creative Strategist

As a Senior Creative Strategist at Wit and Chai Group, you will play a crucial role in crafting cultural connections through your blend of character, enthusiasm, and skill. Your responsibilities will include: - Bringing character to every brief by shaping narratives that truly reflect a brand's identity - Decoding people, culture, and context to uncover valuable insights - Applying strategic thinking to craft brand strategies that move work forward purposefully - Leading brand strategy across various campaigns, including digital and mainline - Analyzing consumer behavior, pop culture, and data to generate insights for innovative ideas - Collaborating with creative, design, media, and client teams for seamless execution - Developing strategic, sharp, and story-driven decks and narratives - Guiding campaign platforms from brief to execution - Mentoring junior strategists and being a thought partner to creatives and account leads To qualify for this role, you should have: - 6-8 years of experience in brand or creative strategy, preferably in an agency setting - Strong analytical and intuitive skills with a deep understanding of cultural nuances and digital behavior - Proficiency in storytelling through decks that ignite imagination - Ability to switch between big-picture thinking and detailed execution - Collaborative, articulate, and confident demeanor that adds value in every interaction - Capability to thrive in ambiguity and provide structured, strategic clarity Bonus points if you have: - Experience with both legacy and challenger brands - Knowledge of scaling strategy across content, campaigns, and platforms - Demonstrated success in creating pitch decks or case studies that grab attention If you are interested in joining our team, please send your CV, portfolio (if applicable), and a note explaining why you believe you'd be a great fit to hiring@witandchai.com with the subject line "Application - Senior Creative Strategist." Feel free to reach out for a conversation if you have any questions or simply want to connect with us.,