Senior Creative Strategist

As a Digital and Content Strategist, you will play a crucial role in steering the direction of brand narratives, ensuring that the digital voice remains sharp and fresh, and making sure that the content produced is not only seen but also remembered. Key Responsibilities: - Craft and lead innovative content strategies across various digital platforms such as social media, web, email, etc. - Stay updated with emerging trends and adjust strategies accordingly to maintain cutting-edge content. - Collaborate with designers, content creators, SEO & SEM teams, and digital analysts to create cohesive brand experiences. - Monitor engagement metrics and optimize strategies for improved performance. - Identify content gaps and opportunities within brand messaging. - Develop campaign ideas that are distinctive, encourage conversation, and have a lasting impact. Qualifications Required: - Deep understanding of digital platforms and content ecosystems. - Strong copywriting and storytelling skills. - Passion for brand voice, visual culture, and online engagement. - Ability to balance creativity with performance-based thinking. - Keen eye for trends and the confidence to break away from them when necessary. If there are any additional details about the company in the job description, please provide those details.,