Senior Copywriter

You will be joining Wingman Brandworks, a prominent marketing agency focusing on digital branding and social media management. The company's mission is to assist businesses in enhancing their online presence and engaging with their target audience in a meaningful manner. The work environment at Wingman Brandworks is characterized by its dynamic and collaborative culture that values creativity, innovation, and teamwork. In your role as a Senior Copywriter at Wingman Brandworks, you will play a crucial role in shaping creative content that resonates with diverse platforms and campaigns. Your responsibilities will include translating client objectives and marketing strategies into compelling narratives and persuasive messaging that not only connect with target audiences but also drive brand awareness, engagement, and results. This position demands a combination of creative vision, strategic thinking, and meticulous execution, as you collaborate closely with performance, design, and social media specialists to bring integrated campaigns to fruition. Your tasks will involve developing innovative conceptual ideas, refining brand voice, and ensuring that all written content is impactful and aligns with client goals and agency standards. Key Responsibilities: - Develop and implement highly engaging and effective copy for various digital and traditional channels such as social media, websites, ads, email marketing, and more. - Collaborate with internal teams, including designers, strategists, social media specialists, and analysts, to create integrated campaign concepts and maintain consistent messaging. - Comprehend client briefs, brand guidelines, and marketing objectives clearly to create copy that reflects their vision and achieves desired outcomes. - Lead the conceptualization and execution of creative ideas, actively participating in strategic discussions and brainstorming sessions. - Edit and proofread all copy meticulously to ensure accuracy, grammatical correctness, and adherence to brand voice and tone. - Keep up to date with industry trends, competitor activities, and best practices in copywriting and content marketing to inform creative strategies. - Provide mentorship to junior copywriters and contribute to the overall creative development of the team. - Manage multiple writing projects simultaneously, ensuring timely delivery and maintaining high-quality standards. Qualifications: - Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. - Proven experience (5+ years) as a Copywriter, with a significant portion in a senior or lead role, preferably within an agency environment. Required Skills: - Exceptional written and verbal communication skills, with a keen eye for detail, grammar, and punctuation. - Demonstrated ability to develop strong creative concepts and translate complex ideas into clear, concise, and persuasive copy. - Solid understanding of marketing principles, consumer psychology, and how to craft copy that drives desired actions. - Proficiency in adapting writing style and tone to suit different brands, platforms, and target audiences. - Strong organizational and time management skills, with the ability to manage multiple projects and meet tight deadlines. - Ability to work independently and collaboratively within a fast-paced team environment. - Excellent presentation skills to effectively communicate creative concepts and rationale. Preferred Skills: - Experience with SEO best practices and writing for digital platforms. - Familiarity with content management systems (CMS) and project management tools. - Experience in a specific industry relevant to Wingman Brandworks" client portfolio.,