Senior Copywriter

As a Senior Copywriter, your role will involve collaborating with Client Servicing to understand client requirements and interpret briefs with strategic clarity. You will be responsible for translating brand and marketing objectives into creative concepts that resonate with the target audience. Leading ideation sessions with the creative team to brainstorm compelling and original ideas will be a key aspect of your job. Additionally, you will need to present concepts and strategic thinking to Creative Heads and Art Directors for feedback and alignment. Your key responsibilities will include: - Writing clear, persuasive, and brand-aligned messaging across various platforms such as print, digital, social, TV, OOH, and radio. - Developing scripts for commercials, corporate films, explainer videos, and branded content. - Creating slogans, taglines, and thematic frameworks that enhance brand recall. - Editing and refining content to maintain quality, consistency, and grammatical accuracy. - Incorporating feedback from clients and internal stakeholders with maturity and precision. - Working in collaboration with designers and art teams to align copy with visuals and design direction. - Overseeing junior writers" output, guiding their development, and ensuring team delivery quality. - Presenting concepts, rationales, and creative directions to clients confidently and convincingly. - Collaborating during the feedback loop to ensure smooth revisions and timely delivery. - Staying updated on branding, advertising, and cultural trends to keep the work fresh and relevant. - Bringing innovative thinking to campaigns by tapping into new formats and storytelling techniques. In addition to the above responsibilities, you will be required to have a Graduation degree and possess 2-4 years of relevant experience in copywriting.,