Senior Content Writer

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About Panacea Smart Solutions

Panacea Smart Solutions is a leading provider of technology-enabled business services across healthcare, digital transformation, and IT solutions. We believe in delivering value through innovation, quality, and precision. As we expand, we’re looking for a Senior Content Writer who can shape and articulate our voice across platforms with impactful, engaging, and insightful content.

Role Overview

As a Senior Content Writer at Panacea Smart Solutions, you will be responsible for producing high-quality content across digital and traditional channels. You’ll translate business goals into compelling narratives, ensuring alignment with brand tone and objectives. This role requires creativity, attention to detail, and a deep understanding of the content lifecycle from ideation to publishing.

Qualifications & Skills

• 2–5 years of content writing experience, preferably in a media house, digital agency, or IT/healthcare environment
• Bachelor's or Master’s in English, Journalism, Communications, or a related field
• Proven portfolio of published content or writing samples
• Excellent grammar, proofreading, and editing skills
• Strong understanding of content marketing, digital trends, and SEO
• Creative thinker with strong research and ideation skills
• Detail-oriented, deadline-driven, and adaptable
• Ability to work independently and collaborate across departments
• Strong communication and interpersonal skills

Key Responsibilities

• Write clear, concise, and engaging content across formats articles, whitepapers, blogs, social posts, landing pages, video scripts, and more
• Conduct thorough research on healthcare, IT, and business topics to produce credible and value-driven content
• Attend client meetings, take briefs, and ensure content approvals and timely deliveries
• Collaborate with design, development, and marketing teams to ensure content aligns with visual and technical execution
• Understand client and brand guidelines to deliver customized content
• Optimize content for SEO and user engagement across platforms
• Track content performance, identify gaps, and recommend fresh topics
• Stay updated with industry trends, current affairs, and emerging formats
• Contribute to building a consistent brand voice across channels