Profile: Senior Content Writer Location: Noida (Full-Time) CTC: ₹5–6 LPA About Panacea Smart Solutions Panacea Smart Solutions is a leading provider of technology-enabled business services across healthcare, digital transformation, and IT solutions. We believe in delivering value through innovation, quality, and precision. As we expand, we’re looking for a Senior Content Writer who can shape and articulate our voice across platforms with impactful, engaging, and insightful content. Role Overview As a Senior Content Writer at Panacea Smart Solutions, you will be responsible for producing high-quality content across digital and traditional channels. You’ll translate business goals into compelling narratives, ensuring alignment with brand tone and objectives. This role requires creativity, attention to detail, and a deep understanding of the content lifecycle from ideation to publishing. Qualifications & Skills 2–5 years of content writing experience, preferably in a media house, digital agency, or IT/healthcare environment Bachelor's or Master’s in English, Journalism, Communications, or a related field Proven portfolio of published content or writing samples Excellent grammar, proofreading, and editing skills Strong understanding of content marketing, digital trends, and SEO Creative thinker with strong research and ideation skills Detail-oriented, deadline-driven, and adaptable Ability to work independently and collaborate across departments Strong communication and interpersonal skills Key Responsibilities Write clear, concise, and engaging content across formats articles, whitepapers, blogs, social posts, landing pages, video scripts, and more Conduct thorough research on healthcare, IT, and business topics to produce credible and value-driven content Attend client meetings, take briefs, and ensure content approvals and timely deliveries Collaborate with design, development, and marketing teams to ensure content aligns with visual and technical execution Understand client and brand guidelines to deliver customized content Optimize content for SEO and user engagement across platforms Track content performance, identify gaps, and recommend fresh topics Stay updated with industry trends, current affairs, and emerging formats Contribute to building a consistent brand voice across channels