Senior Content Writer for Finance

About the Role

Senior Content Writer

This role requires an expert who can work closely with product, marketing, and research teams to produce content that is:

accurate, structured, data-backed, compliant, easy to understand, and AI-assisted but humanised.

Key Responsibilities

1. Financial & Insurance Content Creation

• Write long-form and short-form content for insurance products (life, health, general, motor, term, ULIPs, etc.)
• Create research-based blogs, explainers, guides, landing pages, scripts, newsletters, and thought-leadership content.
• Break down complex policy features, claims processes, benefits, exclusions, and regulatory updates into human-friendly content.

2. Data Interpretation & Insight Writing

• Analyse datasets, actuarial insights, claim statistics, industry reports, and consumer patterns.
• Convert raw data into

  visual figures, structured comparisons, charts, insights, and narratives

  that support content credibility.
• Create data-driven storytelling with statistical clarity.

3. AI-Assisted Writing + Humanisation

• Use AI tools to generate structured drafts, outlines, or research summaries.
• Learn and follow the organisation’s internal AI-writing workflow.
• Humanise AI-generated content: polishing tone, injecting clarity, adding emotion, improving accuracy, and aligning with brand voice.
• Maintain compliance, factual correctness, and ensure content feels

  expert-led

  , not AI-written.

4. Content Strategy & Structuring

• Create SEO-optimised content structures for insurance keywords.
• Build content templates, guidelines, and predictable narrative flows.
• Ensure clarity hierarchy: hook → insight → explanation → data → CTA.
• Maintain consistent formatting across all financial content.

5. Compliance & Accuracy

• Align all content with IRDAI guidelines, internal compliance checks, and legal requirements.
• Ensure every claim, benefit, and feature is factually validated.

6. Cross-Functional Collaboration

• Coordinate with insurance product teams, underwriting, claims, marketing, and analytics.
• Understand product briefs deeply before writing.
• Assist in scriptwriting for videos, brochures, emailers, and sales collateral.

Required Skills

Core Expertise

• Strong command over financial and insurance concepts
• Exceptional writing, editing, and structuring skills
• Ability to simplify complex jargon
• Strong grasp of consumer psychology and readability

Technical & Analytical Skills

• Proficiency in insurance research, market benchmarking, and data interpretation
• Ability to convert data into comparative tables, matrices, and figures
• Understanding of SEO for financial content
• Ability to break down regulatory updates clearly

AI + Content Operations

• Familiarity with AI writing tools (ChatGPT, Claude, Jasper, etc.)
• Ability to refine and humanise AI-generated drafts
• Fast learner of internal content workflows and writing SOPs

Soft Skills

• Detail-oriented
• Deadline-driven
• Strong communication and briefing skills
• Ability to manage multiple content streams
• Structured thinking and problem-solving approach

Preferred Experience

• 3–5+ years in

  insurance, fintech, BFSI, wealth management

  , or related industries
• Experience creating data-backed financial explainers
• Familiarity with IRDAI guidelines and insurance documentation
• Experience with content for web, social, performance marketing, and sales enablement