Senior Content Marketer

Role Overview: As a Senior Content Marketing Manager, you will play a crucial role in leading and executing the content strategy for the company. Your primary responsibility will be to oversee the creation and distribution of high-quality content that enhances brand visibility, engages customers, and generates leads. Collaboration with cross-functional teams will be essential to ensure alignment with the company's business objectives. Key Responsibilities: - Develop a data-driven content marketing strategy to support brand awareness, lead generation, and customer retention goals. - Manage the content calendar and supervise the creation of various content types such as blogs, whitepapers, case studies, infographics, videos, and webinars. - Track and analyze content performance to optimize strategies and guide future content creation and marketing campaigns. - Collaborate closely with teams from performance marketing, sales, product, and design to align content with product launches, sales initiatives, and customer education. - Lead and mentor a team of writers, editors, and content creators to maintain consistent high-quality content output. - Keep up to date with industry trends, best practices, and competitor activities to enhance content strategies continuously. - Manage relationships with external agencies, freelancers, and guest contributors to broaden the scope and reach of content production. - Ensure effective distribution of content across various platforms like the company blog, social media channels, email marketing, and third-party publications. Qualifications: - Educational Background: Bachelors degree in Marketing, Communications, Journalism, or a related field. - Experience: Minimum of 5+ years of experience in content marketing with a proven track record of driving measurable business outcomes through content. - Content Strategy Expertise: Ability to develop and manage content strategies aligned with business goals and enhancing brand visibility. - Writing & Editing Skills: Strong writing and editing capabilities showcased through a portfolio covering various content formats. - Project Management: Proficiency in handling multiple projects, prioritizing effectively, and meeting deadlines in a fast-paced environment. - Team Leadership: Experience in leading and mentoring content teams to ensure consistent and high-quality content production.,