Essential Responsibilities
Describe the essential responsibilities in order of importance: Begin each responsibility with an action verb.Importance Major Action and Support Actions
- Lead Campaign Planning: Take briefs and direction from Marketing Managers to execute marketing campaigns for diverse projects.
- Campaign Execution: Lead the execution phase of campaigns and contribute innovative ideas.
- Project Management: Drive projects from start to finish, ensuring timely delivery and high-quality output.
- Create Campaign Assets: Create content, graphics, and other assets for campaigns.
- Team Collaboration: Work collaboratively as part of a larger team on marketing-focused areas of projects.
- Meet Deadlines: Ensure projects are completed on time and meet schedules.
- Communication: Maintain ongoing communication with production and leads regarding schedules and deadlines.
- Workload Management: Take responsibility for your own workload, time management, and feedback actions required by supervisors.
- Industry Knowledge: Stay updated with industry trends and work to client brand guidelines.
- Mentorship: Mentor junior campaign specialists and provide guidance to improve their skills.
COMPETENCIES (OPTIONAL)
Competency DescriptionCRM tools Proficiency in Salesforce Sales Cloud(most preferred),Data Loader tools or Similar Enterprise CRM toolsLeadership: Provides guidance and support to junior team members, helping them develop their skills and achieve their potential.Creative Vision: Demonstrates a strong sense of creative direction, ensuring that campaigns are visually compelling and aligned with client objectives.Project Management: Oversees all aspects of project execution, ensuring that timelines are met and deliverables are of high quality.Technical Expertise: Utilizes advanced technical skills in digital marketing tools to create complex and effective campaigns.Client Interaction: Confidently engages with clients, providing recommendations and guiding them through the campaign process.Collaboration: Works effectively with designers, copywriters, project managers, and business stakeholders to achieve campaign goals.Quality Assurance: Maintains a high standard of campaign execution, ensuring that all deliverables meet client expectations and brand guidelines.Continuous Improvement: Continuously seeks ways to improve campaign processes and stay updated with industry trends and best practices.Experience ( Career Level Guide)
- 7+ years of experience in marketing or related field with a concentration in data or analytics.
- Experience with CRM (Salesforce), web analytics, Power BI, Microsoft Office, Smartsheet.
- Strong proficiency in Microsoft Excel and CRM.
Knowledge, Skills And Ability
(List the MINIMUM knowledge, skills and ability required to perform the essential functions of the position):
- Proficiency in advanced digital marketing tools.
- Advanced knowledge of SEO and SEM is a bonus.
- Strong eye for detail and consistency.
- Excellent communication and problem-solving skills.
- Ability to work autonomously and as part of a team.
- Leadership and mentorship skills.