Senior Brand Strategist

About TVA – The Voice Authority

TVA is a 360° video content production agency that helps India’s boldest brands speak with impact. We work at the intersection of content, culture, and commerce, crafting powerful digital video content for D2C, fashion, fintech, lifestyle, and tech-driven brands. Our clients include Flipkart, Myntra, Nykaa, Cleartrip, CultFit, DaMENSCH, and more.

About the Role

Senior Brand Strategist

Key Responsibilities

• Lead Strategic Thinking

  across branded content campaigns, pitches, and IP development

• Translate brand briefs into sharp creative insights

  , content themes, and strategic directions
• Craft compelling decks that bring together brand objectives, audience insight, content formats, tone of voice, and creative frameworks
• Identify platform trends, creator behavior, and internet culture to inform strategy
• Work closely with content and creative teams to ensure ideas are rooted in brand truth and strategic clarity
• Guide the structure and messaging of campaign narratives, voice guides, and storytelling frameworks
• Co-lead brand and strategy presentations to clients and internal teams
• Build content calendars, social media blueprints, and IP roadmaps aligned with brand goals
• Collaborate with production and post-production teams to ensure strategy holds through execution
• Stay ahead of market shifts, youth trends, and consumer mindsets to keep TVA’s content edge relevant and fresh

Qualifications:

• Have 5–8 years of experience in brand strategy, content strategy, or creative planning roles preferably at a digital agency, content studio, or in-house brand team
• Are deeply immersed in pop culture, digital trends, and online behavior
• Think in frameworks, storytelling arcs, and content pillars
• Are a presentation and deck ninja, strong on structure, language, and visual clarity
• Can crack content strategies that are both creative and effective
• Understand the nuances of platforms like Instagram, YouTube, LinkedIn, and Shorts
• Communicate confidently with creative teams and clients alike
• Thrive in fast-paced, idea-first environments where no two briefs look the same

Bonus Points If You:

• Have worked on D2C, Gen Z, or youth-centric brand campaigns
• Have experience with creator/influencer strategy
• Are a strong writer and storyteller in your own right

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