Senior Brand Strategist

As a Senior Brand Strategist at the company in Mumbai within the Financial Services/Fintech industry, you will play a crucial role in shaping and executing the long-term vision for the brand. Your primary responsibilities will include: - Developing and implementing a strategic brand vision aligned with the company's goals - Ensuring brand consistency across all channels - Driving industry recognition through thought leadership - Conducting market research to refine messaging - Tracking brand awareness metrics for continuous improvement To excel in this role, you should have: - Minimum of 7 years of experience in brand strategy, branding campaigns, and communications within fast-paced environments - Proven ability to enhance brand recognition and recall through innovative initiatives - Strong analytical skills and communication abilities to interpret data and lead cross-departmental projects effectively Ideally, you should hold a Bachelor's degree in Marketing, Communications, or a related field, with an MBA or equivalent advanced degree being highly desirable. By joining the team, you will have the opportunity to work in a dynamic environment where your contributions directly impact the success of the company. Professional development opportunities, a clear career advancement path, a culture that values creativity and collaboration, and an attractive salary and benefits package are some of the reasons to consider becoming a part of the team.,