Senior Brand Strategist

Role Overview: You will be part of the Activation(BTL) vertical at Impact Communications, where you will work as a Strategic Planner. Your role involves being a bridge between clients and the servicing team, developing insightful strategies, and simplifying complex problems to deliver winning ideas. As a Strategic Planner, you will primarily focus on developing growth roadmaps that shape and energize our clients" brands. Key Responsibilities: - Research and gather data to develop well-informed strategic plans for clients. - Devise brand activation strategies for clients across various industries. - Build a thorough understanding of clients" brands, businesses, customers, and competitive landscape to provide strategic guidance in developing Go-To-Market strategies. - Prepare presentations following clients" guidelines. Qualifications Required: - Bachelor's degree in sociology, anthropology, advertising, marketing, or a related field. - Minimum of 4 years of experience in a Strategy department/communications environment with expertise in strategic insight generation. Previous experience in events/activation/advertising industry is a plus. - Basic understanding of the strategic and creative development process, including positioning statements, creative briefs, and advertising concepts. Note: The job is full-time and permanent with benefits such as Provident Fund. The work location is in person.,