Senior Brand Planning Director

Location:

Experience Required:

About the Role

Senior Brand Planning Director

Key Responsibilities

Leadership & Team Growth

• Build, mentor, and inspire a high-performing planning team with a culture of collaboration, creativity, and accountability.
• Lead manpower planning, skill-building initiatives, and succession planning for the strategy function.
• Drive an integrated mindset across planning, creative, media, tech, and influencer marketing teams.

Strategic Planning & Business Growth

• Develop annual and quarterly brand strategies aligned with client business goals.
• Translate cultural insights, market data, and research into actionable brand strategies and campaign narratives.
• Lead multi-sector strategy across FMCG, BFSI, Auto, Tech, Entertainment, and emerging industries.
• Identify opportunities to

  mine existing clients

  and expand into new mandates through strategic foresight.

Client Leadership & Delivery

• Partner closely with CXOs, marketing heads, and brand custodians to influence long-term brand roadmaps.
• Deliver

  integrated go-to-market strategies

  , category-first ideas, and measurable growth solutions.
• Oversee planning for major product launches, repositioning, market penetration, and consumer engagement strategies.
• Ensure teams deliver award-worthy work (Effies, Cannes, Kyoorius, etc.) backed by sharp insight and creativity.

Innovation & Process Excellence

• Establish best-in-class planning processes: KPI frameworks, annual operating plans, and master strategy sheets.
• Introduce innovative tools, automation, and research methodologies that elevate strategic thinking.
• Audit and challenge existing strategy practices to ensure Schbang stays ahead of industry trends.

Thought Leadership & Representation

• Represent Schbang’s strategy voice in forums, jury panels, and industry conversations.
• Create PR opportunities that position Schbang as a leading force in strategy, creativity, and integrated marketing.

Skills & Qualities We’re Looking For

• Strong analytical thinking with an ability to translate data into sharp insights and actionable strategies.
• Proven ability to lead large strategy teams and deliver business outcomes.
• Deep knowledge of consumer behavior, cultural trends, and brand storytelling.
• Track record of

  winning and retaining marquee accounts

  and growing mandates at scale.
• Experience in delivering

  award-winning campaigns

  with business impact.
• Excellent communication, client presentation, and leadership skills.

Preferred Background

• 8–12 years of experience in brand planning & strategy within advertising agencies.
• Demonstrated experience leading large teams and managing high-value client portfolios.
• Exposure across multiple sectors (FMCG, Auto, BFSI, Tech, Entertainment, etc.).
• Postgraduate qualification in Communications, Marketing, or Business is preferred.