Senior Area Sales Executive

Role & responsibilities

Excellence in Execution
• Responsible for executing channel strategies and drive business growth• Meet distribution & effective coverage plans through frontline.• Achieve perfect store targets to ensure excellence in execution

Category Growth
• Drive category growth through activations• Drive premiumization of portfolio through range selling• Ensure customer engagement across channels.

Team Development
• Develop & Coach front line team• Recruit for right talent and ensure no vacancy exists in market

Process Adherence
• Adhere to sales operating procedures• Provide timely and accurate required MIS.• Effective and efficient utilization of trade spends and manpower budget.

• Maintain hygiene in the market.

Should have knowledge of Primary and Secondary markets.

GT Distribution handling (distributors, wholesalers and retailers), Key account engagement (engaging high business volume retailers), team handling- 12 DSR

Well versed with Coimbatore Geography**; HQ: Coimbatore.

FMCG and CPG category knowledge is preferred**

Good communication and written skills; Local language -Tamil

Should be open to travel - Coimbatore , Tirupur, Erode, Nilgiris