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AMERICAN EXPRESS
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Senior Analyst, Merchant Marketing

Senior Analyst, Merchant Marketing

AMERICAN EXPRESS

1 - 2 years

11 - 16 Lacs

gurugram

Posted:6 days ago| Platform:

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Skills Required

career development data analysis automation marketing analytics finance analytical agile wellness marketing strategy python

Work Mode

Work from Office

Job Type

Full Time

Job Description

Global Merchant Services is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Insights & Analytics aims to provide best in class analytics to support key GMS priorities, support strategic initiatives, optimize investments, accelerate merchant activation enhancing the value Amex acceptance brings to merchants and Card Members at scale. Merchant Marketing Analytics & Invest Optimization team provides data driven insights that inform Merchant marketing strategy through strategic data deep dives, targeting and measurement for all global market.

This position will report to Manager, Merchant Marketing and Investment Optimization Analytics and will lead execution of the project engagement from problem definition, data analysis/interpretation to develop the storyline with the insights/recommendations. Our goal is setup Advanced Investment Optimization for GMS and achieve the following: 1) Setup consistent test & control, across campaigns/regions and translate behaviors into financial metrics, 2) build a centralized repository (dashboard) to enable a more automated and agile process and 3) enable data-driven decision-making to further optimize investment allocations and maximize business impact.

Responsibilities:

Quickly understand new data and make decisions based on logic, business understanding and data techniques.
Lead and provide analytics, measurement and reporting across key performance indicators for the business for initiatives such as marketing measurement, SQP, investment planning and optimization.
Elevate and bolster our analytical suite and work in partnership with Merchant Marketing team to set up consistent test and controls across campaigns/regions and translate behaviors into financial metrics.
Enable data-driven decision-making to further optimize investment allocations and maximize business impact.
Support the delivery and presentation of monthly executive results package.
Lead the streamlining and automation of analytical tools to scale the production of custom analytical/ strategic deep dives and generate actionable insights.

Minimum Qualifications:

1-2 years of relevant experience in analytical domain.
Intellectual curiosity, attention to detail ability to learn quickly and drive results.
Ability to drive insights from data, manage multiple projects and drive results in a fast-paced environment.
Strong collaboration skills with ability to build relationships and challenge the status quo.
Excellent business writing and presentation skills with the ability to communicate effectively, build relationships and influence at all levels.
Technical Skills: Strong knowledge of Python, Hive, SAS, SQL & Advanced Excel required.
Experience in marketing analytics and/or industry experience is preferred.
Experience with VBA / Tableau/Power BI is preferred.

Academic Background:

Bachelors in Statistics / Mathematics / Economics / Engineering / Data Science with relevant experience.
Post Graduation in Statistics / Mathematics / Economics / Engineering / Management is a plus.

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AMERICAN EXPRESS

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Senior Analyst, Merchant Marketing