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Justified Advertising Software Services India Digital
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Senior Analyst, Digital Marketing

Senior Analyst, Digital Marketing

Justified Advertising Software Services India Digital

5 - 10 years

|

14 - 15 Lacs

kolkata mumbai new delhi hyderabad pune chennai bengaluru

Posted:7 hours ago| Platform:

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Skills Required

automation ppc bidding google analytics senior analyst analytical artificial intelligence predictive modeling digital marketing sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Collaborate with digital marketing managers to analyze campaign data using SQL and Power BI, turning raw metrics into actionable insights.
Design and execute A/B and multivariate tests, validate hypotheses, and provide recommendations for rollout.
Apply segmentation and clustering techniques to refine audience targeting and identify optimization opportunities.
Leverage AI-driven tools to create and refine ad assets, optimize keyword groupings, and apply predictive modeling for prioritization.
Support execution and management of PPC campaigns, ensuring tactical adjustments are implemented effectively.
Develop custom Power BI reports and SQL-based dashboards to track performance, budget pacing, and testing outcomes.
Partner with cross-functional teams to communicate insights, drive optimization strategies, and measure their impact.

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Justified Advertising Software Services India Digital

Advertising Technology

Bangalore

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