4 - 6 years

3 - 7 Lacs

Posted:15 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Reporting To (title):
Analytics Manager
Experience:
4-6 years of experience in Google Analytics, GTM, GA4 tagging and Reporting
Job responsibilities
  • Good understanding of KPI and Goals in GA4/Adobe Analytics. Measurement plan creation and execution
  • Manage and implement web analytics tools (e.g., Google Analytics (GTM), Adobe Analytics) to track and measure website performance, user behaviour, and conversion funnels.
  • Develop and maintain custom tracking to ensure accurate data collection and reporting.
  • Create and maintain comprehensive digital dashboards to provide real-time and actionable insights to relevant stakeholders.
  • Conduct in-depth analysis of digital marketing campaigns, identifying trends, patterns, and visualisations in Looker Studio.
  • Integrate digital data from various sources to gain a holistic view of marketing performance.
  • Strong data visualisation skills and ability to create an automated solution as per business requirements
Proactively seek,identifyand evaluate innovative opportunities for growth & improvement
Key skills and experience
  • Proven experience (4 - 5 years) in Google Analytics, GTM, Looker studio & other advanced analytics, digital analytics, web analytics, and marketing data strategy.
  • Extensive knowledge of web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization platforms.
  • Proficiency in data analysis and statistical techniques to derive insights from complex data sets
  • Proficiency in excel and other data analytics tools
Knowledge, skills & abilities
Area of responsibility
Minimum required
Preferred
Education/training
  • B.Tech/BE/ Graduates/Postgraduates with Proficiency in analytics
Years of relevant experience
  • 4 6 years of experience
  • Expert in GTM implementation
Skills and knowledge
  • Advanced Excel, Google Analytics, Adobe Analytics. Looker studio
  • Understanding of Powerbi/Tableau
Communication skills
  • Excellent communication skills in English
Time management
  • Detail-oriented, organized, with problem solving approach and should be able to manage multiple projects and simultaneously while maintaining accuracy
Team player
  • Must be a self-starter, but also a team player with the ability to multi-task and excel in a fast paced, matrix and customer service-oriented environment

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