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Jones Lang LaSalle (JLL)
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Senior Analyst, Digital Marketing

Senior Analyst, Digital Marketing

Jones Lang LaSalle (JLL)

3 - 5 years

8 - 9 Lacs

gurugram

Posted:16 hours ago| Platform:

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Skills Required

data analysis automation senior analyst data collection data processing data quality ms office digital marketing continuous improvement sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Senior Analyst, Digital Marketing

About the role

Were seeking a Data Analytics Specialist to join our digital marketing team to transform complex data into actionable insights that drive marketing performance. The ideal candidate will have strong technical skills across multiple analytics platforms and tools, with the ability to ETL data, automate processes and prepare reports with visualizations in BI platforms, and create compelling visualizations that tell the story behind the data.

Responsibilities:

Develop comprehensive reports and dashboards using MS Office, Power BI/Tableau, and Looker Studio to track marketing KPIs and campaign performance

Prepare digital marketing reports on tools like sprout social, LinkedIn,FB, Google ads analytics, Eloqua etc. or using their data in BI platforms
Write and optimize SQL queries to extract and manipulate large datasets from various marketing platforms and databases

Create Python scripts to automate data collection, cleansing, and reporting processes to improve team efficiency

Perform advanced data analysis to identify trends, opportunities, and areas for optimization in digital marketing campaigns

Collaborate with the digital marketing team to define measurement, frameworks and establish meaningful metrics and also do ETL and prepare reports

Build predictive models to forecast campaign performance and recommend budget allocations

Design and implement A/B tests to drive continuous improvement in marketing efforts

Identify data quality issues and implement solutions to ensure accuracy and consistency

Communicate complex data findings in clear, concise formats for both technical and non-technical stakeholders

Stay current with evolving digital marketing analytics tools, techniques, and best practices

Requirements:

3-5 years of experience in data analytics (marketing data is preferred)
Proficiency in MS Office, Power BI/Tableau, and Looker Studio Strong SQL skills for database querying and data manipulation

Python programming knowledge for automation, data processing and analytics
Experience with digital marketing analytics platforms is preferred Ability to extract meaningful insights from marketing campaign data Strong data visualization skills and dashboard creation experience Knowledge of ETL processes and data pipeline management Excellent problem-solving skills and attention to detail Preferred but not necessary - Bachelors degree in Data Science, Analytics, Statistics, Computer Science or related field Plus: Experience with API integrations and automated reporting solutions Plus: Knowledge of statistical modeling and predictive analytics through R and any other statistical tool/language

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Senior Analyst, Digital Marketing