Search & Social - Lead

Location: Chennai, Coimbatore, Bangalore, Hyderabad

Experience: 5 to 8 years

Skills: Paid Search & Social, Snapchat, Meta, Google Ads, Bing Ads, SA360, Amazon Ads, etc.

About Annalect India

Omnicom Global Solutions (OGS) has been established as a transformation hub, a GCC within the Omnicom ecosystem designed to deliver scalable, customized, and contextualized solutions that meet the evolving needs of our Practice Areas within Omnicom. Guided by the principles of Knowledge, Innovation, and Transformation, the core strength of OGS lies in its ability to leverage the collective expertise and resources within Omnicom, enhancing its capacity to innovate, collaborate, and lead in the industry.

• Team Leadership: Manage a team of search and social media specialists, providing guidance, mentorship, and support. Foster a collaborative and high-performing team environment to achieve departmental and client goals
• Client Relationship Management: Serve as a primary point of contact for clients or stakeholders, understanding their business objectives, and maintaining strong relationships. Provide strategic recommendations, campaign updates, and insights to clients, ensuring their satisfaction and retention
• Managing Search & Social campaigns end to end including setup, optimizations & reporting.
• Creation of detailed Search & Social media plans in line with business objectives and campaign brief
• Translates business KPIs in channel KPIs
• Creation and set up of the campaign
• Management of search campaigns on time on budget on target
• Tracks performance in reporting & dashboards
• Analysis and optimization of the campaigns
• Works with Meta, Google & Bing team to troubleshoot performance related issues.

• A full-time graduate degree (Mandatory)
• Proven experience (typically 5-6+ years) in search engine marketing (SEM) and social media marketing, preferably in a leadership or managerial role
• Knowledge of search engine platforms, such as Google Ads, Bing Ads, and social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc.
• Proficiency in using web analytics tools (e.g., Google Analytics) and social media analytics platforms
• Excellent project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously
• Strong leadership and team management abilities, with experience in mentoring and developing team members.