Search Engine Optimization Specialist

Company Description

SilverHost Digital Academy (SHDA), located in Pattambi, Palakkad, Kerala, is a leading hub for practical digital marketing education. As the training division of SilverHost IT Solutions, an IT firm with over 18 years of expertise, SHDA delivers hands-on training tailored to industry demands. Our programs, led by experienced professionals, focus on real-world applications, offering students the chance to work on live scenarios. SHDA specializes in cutting-edge areas such as AI-Integrated Digital Marketing, AI SEO, Social Media Marketing, and Performance Marketing, providing a dynamic learning environment that bridges the gap between academic knowledge and real-world skills.

Role Description

This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist located in Kerala, India. The SEO Specialist will be responsible for performing keyword research, conducting SEO audits, executing link-building strategies, analyzing web analytics, and optimizing website content through on-page SEO techniques. The role also includes collaborating with cross-functional teams to enhance website performance and improve search rankings, ensuring alignment with industry best practices and the latest trends.

Qualifications

• Proficiency in Keyword Research and On-Page SEO techniques
• Experience with conducting SEO Audits to pinpoint and resolve site performance issues
• Knowledge of Link Building strategies and best practices
• Familiarity with Web Analytics tools and data analysis for measuring SEO performance
• Strong written and verbal communication skills to collaborate across teams
• Up-to-date knowledge of current SEO trends, search engine algorithms, and industry standards
• Bachelor's degree in Marketing, IT, or a related field
• Previous experience working in digital marketing or agency settings is a plus