Search Engine Optimization Specialist

Company Description

IRH Global is dedicated to creating impactful digital marketing strategies that help brands stand out and grow in today’s competitive digital landscape. Combining data-driven approaches with compelling storytelling and creative campaigns, we focus on turning brand visions into measurable successes. Specializing in SEO, paid advertising, social media management, and content creation, IRH Global ensures brands connect with their audiences, drive conversions, and build a lasting online presence. We believe in delivering strategies that not only attract attention but also make a lasting impact on customers.

Role Description

This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist, based in Kanpur, India. The SEO Specialist will manage the development and execution of optimization strategies to improve website visibility and organic search rankings. Daily responsibilities include performing keyword research, conducting SEO audits, implementing on-page SEO techniques, and designing comprehensive link-building strategies. The role also involves analyzing web analytics data to measure performance and identify improvement opportunities.

Qualifications

• Proficiency with Keyword Research techniques and tools, and expertise in On-Page SEO.
• Experience conducting comprehensive SEO Audits to identify opportunities for website optimization.
• Strong knowledge of Link Building strategies to improve site authority and ranking.
• Proficiency in Web Analytics and using platforms like Google Analytics to measure and analyze website traffic and performance.
• Ability to stay updated on SEO trends, search engine algorithm changes, and best practices.
• Strong analytical and problem-solving skills, with attention to detail and ability to manage multiple projects.
• Familiarity with content management systems (CMS) and basic understanding of HTML/CSS is a plus.
• Bachelor's degree in Marketing, Information Technology, or a related field, or equivalent professional experience.