Search Engine Optimization Specialist

Key Responsibilities:

* Develop and execute SEO strategies to increase online visibility for our event services, blogs, and landing pages.

* Conduct detailed keyword research focused on event-related searches (corporate events, weddings, conferences, experiential marketing, etc.).

* Optimize on-page SEO elements including titles, meta descriptions, URLs, and image alt texts to boost ranking performance.

* Collaborate with the content and design teams to create SEO-driven blogs, event pages, and service descriptions.

* Perform regular website audits to identify issues related to site speed, mobile optimization, broken links, and technical performance.

* Implement local SEO strategies to drive leads from specific cities or regions for on-ground event execution.

* Manage off-page SEO through link building, partnerships, and guest posting in event and lifestyle publications.

* Track, analyze, and report SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.

* Stay updated on search engine algorithms and emerging SEO trends, especially those relevant to the events and hospitality industry.

Requirements :

* Bachelor’s degree in Marketing, Communications, or a related field.

* 2–4 years of experience in SEO or digital marketing, preferably within the events, hospitality, or creative industry.

* Strong knowledge of on-page, off-page, and technical SEO practices.

* Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, and WordPress.

* Excellent communication and content optimization skills.

* Creative mindset with an understanding of audience engagement and visual appeal.