Search Engine Optimization Specialist

0 years

0 Lacs

Posted:4 hours ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Job Title:

 SEO & AI Search Manager

Location:


Role Overview

SEO & AI Search Manager

This is a management-level position requiring a blend of technical expertise, strategic planning, and the ability to adapt to the rapidly evolving search landscape.


Key Responsibilities

1. Strategic Management & Leadership

  • Own the Roadmap:

     Develop and execute comprehensive organic search strategies that align with client business goals.
  • Cross-Functional Collaboration:

     Manage workflows between content creators, developers, and designers to ensure SEO best practices are baked into every project from day one.
  • Performance Reporting:

     Analyze complex web data to provide actionable insights and high-level reports to stakeholders, focusing on ROI and growth metrics.

2. AI & Generative Search Optimization (GEO)

  • LLM Brand Visibility:

     execute strategies to ensure brand entities are correctly recognized and cited by Large Language Models (LLMs) such as 

    ChatGPT, Gemini, Claude, and Perplexity

    .
  • Knowledge Graph Optimization:

     Focus on structured data and entity optimization to secure "Answer Engine" placements.
  • AI-Ready Content:

     Guide the content team in creating high-authority, fact-checked content that AI models prioritize as source material.

3. Core SEO Execution

  • Advanced Auditing:

     Conduct deep-dive technical SEO audits and oversee the implementation of fixes.
  • Keyword & Topic Strategy:

     Move beyond simple keywords to identify high-value topic clusters and user intent shifts.
  • Authority Building:

     Develop and manage high-quality link-building and digital PR campaigns to boost domain authority.


Qualifications

  • Experience:

     Proven experience in SEO with a recent focus on AI search trends or semantic search.
  • Technical Proficiency:

     Proficiency in Google Analytics (GA4), GSC, Ahrefs/SEMrush, and Schema markup.
  • AI Literacy:

     Strong understanding of how LLMs function (RAG, training data) and experience using AI tools for workflow optimization.
  • Managerial Skills:

     Ability to manage timelines, delegate tasks, and mentor team members.
  • Adaptability:

     A proactive learner who stays ahead of algorithm updates and the shift from "Search Engines" to "Answer Engines."


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