Search Engine Optimization Specialist

Job Title:

Location:

Role Overview

SEO & AI Search Manager

This is a management-level position requiring a blend of technical expertise, strategic planning, and the ability to adapt to the rapidly evolving search landscape.

Key Responsibilities

1. Strategic Management & Leadership

• Own the Roadmap:

   Develop and execute comprehensive organic search strategies that align with client business goals.

• Cross-Functional Collaboration:

   Manage workflows between content creators, developers, and designers to ensure SEO best practices are baked into every project from day one.

• Performance Reporting:

   Analyze complex web data to provide actionable insights and high-level reports to stakeholders, focusing on ROI and growth metrics.

2. AI & Generative Search Optimization (GEO)

• LLM Brand Visibility:

   execute strategies to ensure brand entities are correctly recognized and cited by Large Language Models (LLMs) such as 

  ChatGPT, Gemini, Claude, and Perplexity

  .

• Knowledge Graph Optimization:

   Focus on structured data and entity optimization to secure "Answer Engine" placements.

• AI-Ready Content:

   Guide the content team in creating high-authority, fact-checked content that AI models prioritize as source material.

3. Core SEO Execution

• Advanced Auditing:

   Conduct deep-dive technical SEO audits and oversee the implementation of fixes.

• Keyword & Topic Strategy:

   Move beyond simple keywords to identify high-value topic clusters and user intent shifts.

• Authority Building:

   Develop and manage high-quality link-building and digital PR campaigns to boost domain authority.

Qualifications

• Experience:

   Proven experience in SEO with a recent focus on AI search trends or semantic search.

• Technical Proficiency:

   Proficiency in Google Analytics (GA4), GSC, Ahrefs/SEMrush, and Schema markup.

• AI Literacy:

   Strong understanding of how LLMs function (RAG, training data) and experience using AI tools for workflow optimization.

• Managerial Skills:

   Ability to manage timelines, delegate tasks, and mentor team members.

• Adaptability:

   A proactive learner who stays ahead of algorithm updates and the shift from "Search Engines" to "Answer Engines."