Search Engine Optimization Specialist

Job Description

Job Summary: We are seeking a results-driven SEO Specialist with at least 2-5 years of experience to lead and execute our SEO strategies. The ideal candidate will be well-versed in on-page SEO, link building, content marketing, and local SEO, with a strong command of English and the ability to stay ahead of ever-evolving search engine trends. Location- Bhopal, Arera Colony Salary Range: 20-40k Experience: 2-5 yrs exp Key Responsibilities: Plan and execute on-page SEO strategies and link-building campaigns to boost domain authority and search visibility. Manage and grow the company's presence across social media platforms in alignment with SEO goals. Oversee and implement content marketing strategies to increase engagement and search performance. Conduct website audits, keyword research, and competitor analysis to identify optimization opportunities. Manage and optimize Local SEO efforts, including Google Business Profile optimization and citation building. Collaborate with content writers and designers to ensure SEO-friendly content creation. Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. Stay up-to-date with the latest SEO trends, Google algorithm updates, and best practices. Must have excellent written and verbal English skills to create and review content. Required Skills & Qualifications: Bachelor's degree in Marketing, Communications, IT, or a related field. 5+ years of hands-on SEO experience with a successful track record. In-depth knowledge of on-page, off-page, and technical SEO. Proficiency in SEO tools like Google Analytics, Search Console, Screaming Frog, SEMrush, Ahrefs, Moz, etc. Experience with CMS platforms such as WordPress, Shopify, or Magento. Solid understanding of HTML, CSS, and JavaScript basics. Strong communication, analytical, and time-management skills. Preferred Qualifications: Google Analytics / GA4 Certification Knowledge of schema markup and structured data Experience with Local SEO tools (BrightLocal, Yext, etc.) Experience in CRO and A/B testing for SEO