Search Engine Optimization (SEO) Associate in Gurgaon

Key Responsibilities

• 1. Conduct keyword research and identify content opportunities to improve rankings and traffic.
• Optimize on-page elements including meta tags, headings, content, internal linking, and image alt text.
• Perform technical SEO audits and work with the dedicated teams to fix crawl issues, site speed, indexing, and mobile usability.
• Optimize product listings, category pages, and blog content for better search visibility and relevance.
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Prepare regular performance reports and share actionable insights to improve SEO KPIs (organic traffic, rankings, conversions, etc.).
• Collaborate with content, design, and development teams to ensure SEO best practices are implemented.
• Build a network of backlinks and PR sites, understand their requirements and promote our business on those networks.
• Manage and track budget utilization for link building.
  

Requirements

• 1 year of hands-on SEO experience, preferably in the eCommerce domain.
• Strong understanding of on-page, off-page, and technical SEO.
• Proficient in SEO tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, Moz, etc.
• Analytical mindset with the ability to interpret data and generate actionable recommendations.
• Excellent attention to detail, time management, and communication skills.