Search Engine Optimization Executive

Company Description:

Aureate Labs is shaping a new era of B2C and D2C e-commerce by designing and building breakthrough experiences and helping brands improve how their customers shop. As a leading e-commerce development agency, we thrive on innovation and are committed to delivering cutting-edge solutions. To support our expanding projects, we are looking for a skilled MERN Stack Developer to join our growing team.

Role Description:

1. Oversee and keep an eye on market trends.

2. Track competitors and target market – activities and action.

3. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, infographics, etc.).

4. Grow inbound leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including SEM/Display Ads and LinkedIn marketing).

5. Increase traffic to the website using SEO, Content marketing tactics.

6. Design and run creative brand marketing ads under the guidance of Digital Marketing Manager.

7. Run Social media campaigns to attract and grow a follower base by collaborating with the marketing agency.

8. Design leads nurturing campaigns with content mapped to the buyer’s journey.

Qualifications:

1. Bachelor's or Master's in Marketing or similar field.

2. Minimum 2 to 5 years of experience in IT domain.