Search Engine Optimization Analyst

Role Summary

As an SEO Analyst, you'll be responsible for executing on-page and off-page strategies, conducting keyword and competitor research, preparing SEO audits, and assisting in content planning to improve organic visibility, traffic, and rankings. You will work closely with cross-functional teams to ensure SEO best practices are baked into all digital efforts.

Key Responsibilities

Perform ongoing keyword research and competitor analysis to identify opportunities for organic growth.

Conduct technical SEO audits and recommend actionable fixes.

Optimize website content, landing pages, and blog content for search engines.

Monitor and report on important SEO KPI’s such as rankings, traffic, bounce rate, and conversions.

Stay up-to-date with Google algorithm updates, search trends, and SEO best practices.

Collaborate with developers and content teams to implement SEO recommendations.

Analyze backlink profiles and coordinate off-page strategies such as link building and outreach.

Utilize tools like Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and more.

Assist in planning and executing SEO campaigns in alignment with content and paid marketing strategies.

Requirements

Minimum 6 months to 1 years of hands-on experience in SEO or a related digital marketing role.

Solid understanding of Google Search Console, Google Analytics (GA4), and keyword research tools.

Basic knowledge of technical SEO concepts including crawling, indexing, and site structure.

Familiarity with HTML, metadata, and on-page optimization techniques.

Awareness of SEO ranking factors including Core Web Vitals, mobile-first indexing, and E-E-A-T principles.

Ability to analyze SEO performance data and translate findings into practical improvements.

Strong written and verbal communication skills.

Ability to manage tasks independently and work collaboratively in a fast-paced, deadline-driven environment