Search Analyst

Benfy is seeking a Paid Search Analyst to oversee all Search Engine activities for the company’s clients, including paid search campaigns on Google Ads, Facebook Ads, and other platforms. He/she will seek to maximize ROI for the client's pay-per-click investments while helping drive overall growth.

Responsibilities:

* 3-5 years minimum experience in managing high-volume Pay-per-click accounts in an agency or corporate setting

* Create and manage paid campaigns across search, Display, YouTube, and Social networks, including Google and Facebook

* Develop lists of potential keywords/phrases by understanding the marketplace, using keyword research tools like Google Keywords Planner, etc

* Creating ads and A/B testing ad copies to optimize the performance of the campaign

* Expand campaigns and increase effectiveness by continually monitoring, testing, and updating keywords, ad placements, and targeting as necessary

* Providing detailed analysis and preparing weekly, bi-weekly, and monthly reports with qualitative insights, recommendations, and scope of improvement

* Hands-on experience with tools like Google Analytics, SEM Rush, and Looker Studio will be an added advantage

He/She will:

* Bachelor’s degree.

* 3-5 years minimum experience in managing high-volume Pay-per-click accounts in an agency or corporate setting

* Extensive knowledge of Tier-1 PPC Search Engine platforms, paid search, bidding keyword management, tracking tools, etc

* Ability to meet marketing initiatives under strict deadlines, work well under pressure, and handle multiple projects simultaneously

* Solid analytical skills in regards to ROI optimization

* Excellent interpersonal skills

* Excellent communication skills

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person