Search Analyst

Job Title-

Experience-

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Key Responsibilities:

• Utilize clickstream data to analyze user interactions, navigation behavior, and
• content engagement across digital platforms.
• Analyze Google Analytics and website performance data to identify opportunities
• for improving user engagement and conversion.
• Conduct funnel analytics to uncover drop-off points and drive actionable
• recommendations for higher conversion rates.
• Perform end-to-end website and eCommerce analytics to optimize customer
• journeys, boost sales, and enhance overall site performance.
• Evaluate search ad and campaign performance to improve ROI and digital
• marketing effectiveness
• Design and implement personalization strategies using behavioral insights to
• create tailored digital experiences
• Partner with marketing, design, and product teams to translate insights into
• measurable business outcomes. Collaborate with marketing, design, and
• development teams to translate analytics findings into actionable improvements.