Salesforce Developer Marketing Cloud - SFMC Campaign specialist Gravity Infosolutions

4.0 - 8.0 years

0 Lacs

haryana

On-site

As a Salesforce Marketing Cloud (SFMC) Campaign Specialist, you will be responsible for implementing omnichannel campaigns in alignment with brand/market agreements. Your primary duties will include designing and executing cross-channel engagement workflows across various platforms such as email, web, webinars, and CLM within Salesforce Marketing Cloud. You will collaborate closely with creative and production teams to ensure the seamless delivery of assets across different channels. Your role will also involve orchestrating engagement-driven campaigns, coordinating with multiple markets to enhance localized campaign tactics, and working with platform teams to request features, data capture, and campaign improvements. Additionally, you will be required to support User Acceptance Testing (UAT) to ensure that workflows meet business requirements. To excel in this position, you should possess proficiency in Salesforce Marketing Cloud tools like Journey Builder, Data Extensions, and AMPscript. A minimum of 5 years of experience in workflow development within SFMC is essential. You should also have expertise in omnichannel campaign orchestration and testing, along with basic knowledge of HTML/CSS; familiarity with JavaScript is considered a bonus. Furthermore, a solid understanding of marketing automation platforms such as Eloqua, Marketo, and Adobe Campaign is required. Desirable qualifications for this role include a deep understanding of CRM data structures and personalization strategies, as well as the ability to optimize workflows and analyze campaign performance. If you are a dynamic individual with a passion for driving engagement through effective campaign strategies, we invite you to apply for this exciting opportunity in Gurugram.,

Posted 4 days ago

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AJO / Adobe Campaign Capgemini

4.0 - 8.0 years

0 Lacs

karnataka

On-site

As an Adobe Campaign & Journey Orchestration Specialist with 4-12 years of experience, you will play a crucial role in implementing and optimizing customer journeys using Adobe Journey Optimizer and Adobe Campaign. Your primary responsibility will be to ensure the delivery of personalized, timely, and effective communications across email, push, and SMS channels. Your key responsibilities will include building and maintaining orchestrated journeys, implementing logic for real-time and scheduled delivery, managing and optimizing delivery across various channels, supporting A/B testing and multivariate testing for personalized offers, collaborating with analytics and creative teams, monitoring delivery logs and performance metrics, and continuously improving orchestration logic based on data insights and campaign results. To excel in this role, you should have 3-7+ years of proven experience with Adobe Journey Optimizer and Adobe Campaign (Standard or Classic), a strong understanding of customer journey mapping, segmentation, and personalization strategies, experience with A/B testing frameworks and campaign proofing, familiarity with delivery monitoring tools and KPI tracking, excellent problem-solving skills, attention to detail, and strong communication and collaboration abilities.,

Posted 5 days ago

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