8 Personalization Strategies Jobs

Responsibilities: * Gather and analyze business requirements from stakeholders, including marketing, merchandising, operations, and customer service teams. * Translate business requirements into clear, concise, and testable user stories and functional specifications for the Salesforce B2C Commerce platform. * Develop a deep understanding of the Salesforce B2C Commerce platform, its capabilities, and limitations. * Collaborate with technical teams (developers, architects) to design and implement solutions that meet business needs and align with platform best practices. * Configure and customize the Salesforce B2C Commerce Business Manager to support business requirements. * Create and maintai...

Job Summary: We are seeking a detail-oriented and creative Email Marketing Specialist to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing email campaigns to drive customer engagement, retention, and revenue growth. Key Responsibilities: Develop and execute email marketing strategies and campaigns to support business objectives. Create and manage email marketing calendars, ensuring timely delivery of newsletters, promotional emails, and lifecycle campaigns. Design and write compelling email copy and subject lines to increase open and click-through rates. Segment email lists based on behaviors, demographics, and other customer data to per...

As a CDP Specialist, you will be responsible for building, optimizing, and managing a robust customer data ecosystem to support personalized marketing strategies, analytics, and data-driven decision-making. The role demands technical expertise and hands-on development skills to implement and maintain the CDP infrastructure. Lead the implementation and configuration of the Customer Data Platform, ensuring proper integration with marketing technologies. Oversee the collection, organization, and maintenance of customer data within the CDP, ensuring it is accurate, complete, and up to date. Implement data governance protocols to maintain data quality, consistency, and compliance with regulatory ...

BambooBox is a SaaS-based software start-up with 3 years of expertise, offering a platform for growth marketers. With its advanced AI and ML-driven platform, BambooBox helps companies deliver untapped marketing intelligence to business teams and increase the marketing contribution to the overall revenue . We work with clients like Airtel Business, Darwinbox, Acalvio, and other global organizations. We are backed by investors such as Peak XV (earlier Sequoia Surge), Emergent Ventures, and Arc180 . We are in the process of scaling the organization and are in a high-growth phase. Job Location - Bangalore Job Type : Work from Office Summary Join us in our adventure to make the lives of business ...

In this role, your responsibilities will include designing and developing digital analytics data collection requirements, analyzing data for data quality issues, conducting cross-partner QA both pre- and post-launch to ensure accurate data flows into Adobe Analytics and Adobe Target. You will be building a robust data architecture that maps business requirements to specific variables (eVars, props, and events) and conducting collaborator interviews to identify data and analytics needs for the organization. Moreover, you will manage the analytics technology roadmap, work with the business and other key collaborators to understand requirements, act as a liaison between the Business and IT, and...

As a member of the Bounteous x Accolite team, you will be responsible for developing, executing, and optimizing personalized, multi-channel marketing campaigns utilizing Salesforce Marketing Cloud (SFMC). Your role will involve leveraging various SFMC modules like Email Studio, Journey Builder, Audience Builder, Automation Studio, and Mobile Studio to create targeted marketing initiatives. It will be crucial to ensure the timely execution of marketing campaigns, including audience segmentation, email scheduling, and A/B testing. You will play a key role in managing and maintaining customer data to ensure proper segmentation for targeted campaigns. Utilizing SQL, AMPscript, and Data Extension...

As a Salesforce Marketing Cloud (SFMC) Campaign Specialist, you will be responsible for implementing omnichannel campaigns in alignment with brand/market agreements. Your primary duties will include designing and executing cross-channel engagement workflows across various platforms such as email, web, webinars, and CLM within Salesforce Marketing Cloud. You will collaborate closely with creative and production teams to ensure the seamless delivery of assets across different channels. Your role will also involve orchestrating engagement-driven campaigns, coordinating with multiple markets to enhance localized campaign tactics, and working with platform teams to request features, data capture,...

As an Adobe Campaign & Journey Orchestration Specialist with 4-12 years of experience, you will play a crucial role in implementing and optimizing customer journeys using Adobe Journey Optimizer and Adobe Campaign. Your primary responsibility will be to ensure the delivery of personalized, timely, and effective communications across email, push, and SMS channels. Your key responsibilities will include building and maintaining orchestrated journeys, implementing logic for real-time and scheduled delivery, managing and optimizing delivery across various channels, supporting A/B testing and multivariate testing for personalized offers, collaborating with analytics and creative teams, monitoring...