Search Ads Specialist

Role Overview

Manage search engine marketing campaigns across Google, Bing, and other search platforms to drive high-intent traffic and conversions for D2C brands.

Key Responsibilities

Search Campaign Management

• Create and optimize Google Ads search, display, and shopping campaigns
• Manage YouTube advertising campaigns for brand awareness and conversions
• Implement Bing Ads and other search engine advertising strategies
• Develop and execute Google Shopping and product feed optimization

Keyword Strategy & Research

• Conduct comprehensive keyword research and competitive analysis
• Develop keyword bidding strategies and budget allocation
• Implement negative keyword strategies and search query optimization
• Monitor and optimize for keyword performance and search trends

Landing Page Optimization

• Collaborate with web designers on landing page optimization for search traffic
• Implement A/B testing for landing pages and conversion funnels
• Optimize Quality Score factors and ad relevance
• Ensure search ads align with landing page content and user intent

Performance Tracking & Optimization

• Set up and monitor conversion tracking and attribution
• Generate detailed performance reports and optimization recommendations
• Implement automated bidding strategies and smart campaigns where appropriate
• Monitor competitor activities and adjust strategies accordingly

Key Performance Indicators

● Search campaign ROAS and cost per acquisition targets

● Quality Score improvements and ad relevance metrics

● Keyword ranking improvements and impression share

● Conversion rate optimization and landing page performance

● Budget efficiency and campaign scalability

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