Cloutgency is a dynamic creative agency dedicated to transforming ideas into impactful brand experiences. We specialize in a wide range of services, including content creation, design, branding, video editing, and development on platforms like Webflow and Shopify. Our talented team of storytellers, designers, and developers work collaboratively to craft compelling narratives and visually stunning content that resonate with audiences. At Cloutgency, we're passionate about helping brands stand out in a crowded marketplace. Let us partner with you to create meaningful connections and drive your business forward. This is a full-time on-site role for a Webflow Developer, located in Chennai. The Webflow Developer will be responsible for building responsive, visually stunning websites on Webflow. Day-to-day tasks include translating design concepts into functional websites, collaborating with the design team to ensure seamless execution, troubleshooting website issues, and optimizing site performance. The developer will work closely with our teams to create websites that offer an exceptional user experience. The ideal candidate for this role should be proficient in Webflow development and building responsive websites. A strong background in Back-End Web Development and Software Development is required. Experience in Programming and Object-Oriented Programming (OOP) is essential. A Bachelor's degree in Computer Science or a related field is preferred. Excellent problem-solving and analytical skills are necessary for this position. The ability to work collaboratively in a team environment is a must. A strong understanding of web design principles and best practices is expected. Experience with e-commerce solutions on platforms like Shopify is considered a plus.,
Company Description Cloutgency is a dynamic creative agency dedicated to transforming ideas into impactful brand experiences. We specialize in a wide range of services, including content creation, design, branding, video editing, and development on platforms like Webflow and Shopify. Our talented team of storytellers, designers, and developers work collaboratively to craft compelling narratives and visually stunning content that resonate with audiences. Whether you’re looking to build a powerful brand identity, create engaging video content, or develop a seamless e-commerce experience, we have the expertise to bring your vision to life. Our mission is to help brands stand out in a crowded marketplace and drive their business forward. Role Description This is a full-time on-site role for a Senior Performance Marketer located in Chennai. The Senior Performance Marketer will be responsible for planning, executing, and optimizing online marketing campaigns. Tasks include analyzing data, developing marketing strategies, managing budgets, and collaborating with the creative and development teams to ensure campaigns align with business objectives. The goal is to maximize ROI and drive growth for our clients. Qualifications Proficiency in planning, executing, and optimizing online marketing campaigns Strong analytical skills, with experience in data analysis and performance metrics Experience in budget management and strategic planning Knowledge of digital marketing tools and platforms Excellent project management and organizational skills Ability to work collaboratively with creative and development teams Bachelor's degree in Marketing, Business, or related field is preferred Prior experience in a similar role is beneficial
Role Overview Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships. Key Responsibilities ● Retention-Focused Social Strategy Develop social media strategies that support customer retention objectives Create content calendars focused on customer education, community building, and loyalty Plan and execute customer success stories and user-generated content campaigns Implement social media customer service and support strategies ● Community Management Build and nurture online communities around D2C brands Manage customer interactions, reviews, and feedback across platforms Create engagement strategies that encourage repeat customers to advocate for brands Develop loyalty and referral program promotion through social channels ● Content Creation & Curation Create educational and entertaining content that adds value beyond product promotion Develop customer onboarding content for new purchasers Create behind-the-scenes content that builds brand connection and loyalty Curate user-generated content and customer testimonials ● Cross-Channel Integration Align social media content with email and WhatsApp campaigns Support retention campaigns through social media promotion Drive traffic to loyalty programs and retention-focused landing pages Integrate social media with customer lifecycle marketing efforts Key Performance Indicators ● Social media engagement rates and community growth ● Customer retention attribution from social media activities ● User-generated content volume and engagement ● Social media customer service response time and satisfaction ● Cross-channel campaign integration effectiveness
Role Overview Manage advertising and optimization on marketplace platforms including Amazon, Flipkart, and other regional platforms. Drive product visibility, sales velocity, and marketplace ranking for D2C brands. Key Responsibilities ● Amazon Advertising Management Manage Amazon PPC campaigns (Sponsored Products, Brands, Display) Optimize product listings, A+ content, and brand stores Implement keyword research and competitive analysis strategies Monitor and improve organic ranking through advertising velocity ● Multi-Platform Marketplace Optimization Manage Flipkart, Myntra, Nykaa, and other Indian marketplace advertising Optimize product catalogs and storefront presentations Implement pricing strategies and promotional campaign management Monitor inventory levels and coordinate with supply chain teams ● Performance Analysis & Optimization Track marketplace-specific metrics (ACoS, TACoS, conversion rates, ranking) Conduct regular audits and optimization of campaigns and listings Implement A/B testing for ad copy, images, and landing pages Generate detailed performance reports and optimization recommendations ● Marketplace Strategy Development Develop platform-specific strategies based on audience behavior and algorithms Research new marketplace opportunities and expansion strategies Coordinate product launches and promotional calendar planning Collaborate with creative team on marketplace-specific assets Key Performance Indicators ● Marketplace advertising ROAS and ACoS targets ● Product ranking improvements and organic visibility ● Sales velocity and revenue growth on marketplace platforms ● Market share growth within relevant categories ● Campaign optimization efficiency and performance improvements
Role Overview Develop data-driven creative strategies that bridge brand storytelling with performance marketing. Focus on creating scalable creative frameworks that drive engagement and conversions across the D2C customer journey. Key Responsibilities ● Strategic Planning Develop creative strategies aligned with business objectives and target audience insights Create creative briefs that translate business goals into actionable creative direction Map customer journey touchpoints and optimize creative messaging for each stage Analyze competitor creative strategies and identify market opportunities ● Content Strategy & Planning Develop content calendars and creative asset roadmaps Plan creative testing frameworks for continuous optimization Create platform-specific content strategies (social, marketplaces, paid ads) Establish content pillars and messaging hierarchies for brand consistency ● Research & Insights Conduct consumer research and trend analysis to inform creative direction Analyze creative performance data to optimize future campaigns Monitor marketplace trends and platform algorithm changes Develop customer personas and behavioral insights for creative targeting ● Cross-functional Collaboration Work closely with performance marketing team to align creative with campaign objectives Collaborate with tech team on user experience and conversion optimization Support retention team with creative assets for email and WhatsApp campaigns Partner with data analyst to measure and improve creative effectiveness Key Performance Indicators ● Creative strategy impact on campaign performance ● Testing framework effectiveness and optimization results ● Strategic brief quality and creative team satisfaction ● Client strategy presentation success rates ● Creative asset performance across platforms #Hiring #CreativeStrategist #cloutgency #Job #chennai #hiringinchennai
Role Overview Lead the creative vision and strategy for all client campaigns across the D2C ecosystem. Responsible for maintaining brand consistency while driving innovative creative solutions that convert across multiple touchpoints from brand inception to marketplace sales. Key Responsibilities ● Creative Leadership & Vision Develop and execute comprehensive creative strategies for D2C brands across all platforms Lead creative ideation sessions and brand positioning workshops Ensure creative alignment with business objectives and ROI targets Oversee creative quality standards and brand consistency across all deliverables ● Brand Development Guide brand identity creation from inception to market launch Develop brand guidelines, tone of voice, and visual identity systems Create compelling brand narratives that resonate across multiple consumer touchpoints Establish creative frameworks for brand extension and evolution ● Landing Page Optimization Collaborate with web designers on landing page optimization for search traffic Implement A/B testing for landing pages and conversion funnels Optimize Quality Score factors and ad relevance Ensure search ads align with landing page content and user intent ● Campaign Strategy & Execution Conceptualize integrated campaigns across digital and marketplace platforms Direct creative execution for Amazon, Flipkart, Blinkit, Swiggy, and other marketplaces Oversee advertising creative for Meta, Google, YouTube, and emerging platforms Ensure creative adaptability across various ad formats and platform specifications ● Team Management Manage and mentor creative strategist and graphic designer Foster collaborative environment with cross-functional teams Conduct performance reviews and professional development planning Recruit and build creative talent pipeline ● Client Relationship Management Present creative concepts and strategies to C-level executives Manage client expectations and feedback integration Lead creative pitches and new business presentations Maintain long-term creative partnerships with key clients Key Performance Indicators ● Creative campaign performance metrics (CTR, conversion rates, ROAS) ● Client satisfaction scores and retention rates ● Team productivity and creative output quality ● New business acquisition through creative excellence ● Brand awareness and perception improvements for clients #Hiring #CreativeDirector #cloutgency #Job #chennai #hiringinchennai
Role Overview Drive customer retention and lifetime value through strategic email and WhatsApp marketing campaigns. Develop automated workflows and personalized messaging that nurtures D2C customers throughout their journey. Key Responsibilities ● Campaign Strategy & Development Develop comprehensive email and WhatsApp marketing strategies for D2C brands Create customer lifecycle campaigns (welcome, abandoned cart, post-purchase, winback) Design behavioral trigger campaigns based on customer actions and preferences Implement segmentation strategies for personalized messaging ● Content Creation & Optimization Write compelling email copy and WhatsApp messages that drive engagement Develop A/B testing frameworks for subject lines, content, and send times Create responsive email templates and WhatsApp message formats Optimize content for deliverability and engagement rates ● Platform Management Manage email marketing platforms (Mailchimp, Klaviyo, SendinBlue) Set up and optimize WhatsApp Business API integrations Implement automation workflows and customer journey mapping Monitor platform performance and troubleshoot technical issues ● Performance Analysis Track and analyze email and WhatsApp campaign performance metrics Generate detailed reports on engagement, conversion, and revenue attribution Identify optimization opportunities and implement improvements Monitor list health, deliverability, and compliance requirements Key Performance Indicators ● Email campaign performance (open rates, click rates, conversion rates, revenue) ● WhatsApp engagement metrics and conversion attribution ● List growth rate and subscriber lifetime value ● Automation workflow effectiveness and optimization results ● Client retention rate improvement and revenue attribution #Hiring #Email/WhatsappExpert #cloutgency #Job #chennai #hiringinchennai
Role Overview Lead user experience design for D2C brands across websites, mobile apps, and marketplace storefronts. Focus on creating conversion-optimized experiences that drive sales and improve customer satisfaction. Key Responsibilities ● UX Strategy & Research Conduct user research and usability testing for D2C brands Develop user personas and customer journey maps Analyze user behavior data to identify optimization opportunities Create UX strategies that align with business objectives and conversion goals ● Design Leadership Design high-fidelity wireframes and interactive prototypes Create comprehensive design systems and component libraries Lead design reviews and provide guidance to junior designers Establish UX best practices and design standards for the agency ● Conversion Optimization Design A/B testing frameworks for continuous optimization Optimize checkout flows, product pages, and landing pages Improve mobile user experience and responsive design Focus on reducing bounce rates and increasing conversion rates ● Platform Expertise Design custom Shopify themes and app integrations Create marketplace storefront designs (Amazon, Flipkart) Develop WordPress/Webflow templates and custom solutions Ensure cross-platform consistency and brand alignment Key Performance Indicators ● Website/app conversion rate improvements ● User experience metrics (bounce rate, session duration, pages per session) ● A/B test success rates and optimization impact ● Design system adoption and team efficiency improvements ● Client satisfaction with UX deliverables #Hiring #SrUI/UXDesigner #cloutgency #Job #chennai #hiringinchennai
Role Overview Manage search engine marketing campaigns across Google, Bing, and other search platforms to drive high-intent traffic and conversions for D2C brands. Key Responsibilities ● Search Campaign Management Create and optimize Google Ads search, display, and shopping campaigns Manage YouTube advertising campaigns for brand awareness and conversions Implement Bing Ads and other search engine advertising strategies Develop and execute Google Shopping and product feed optimization ● Keyword Strategy & Research Conduct comprehensive keyword research and competitive analysis Develop keyword bidding strategies and budget allocation Implement negative keyword strategies and search query optimization Monitor and optimize for keyword performance and search trends ● Landing Page Optimization Collaborate with web designers on landing page optimization for search traffic Implement A/B testing for landing pages and conversion funnels Optimize Quality Score factors and ad relevance Ensure search ads align with landing page content and user intent ● Performance Tracking & Optimization Set up and monitor conversion tracking and attribution Generate detailed performance reports and optimization recommendations Implement automated bidding strategies and smart campaigns where appropriate Monitor competitor activities and adjust strategies accordingly Key Performance Indicators ● Search campaign ROAS and cost per acquisition targets ● Quality Score improvements and ad relevance metrics ● Keyword ranking improvements and impression share ● Conversion rate optimization and landing page performance ● Budget efficiency and campaign scalability #Hiring #Searchadsspecialist #cloutgency #Job #chennai #hiringinchennai
Role Overview Develop and maintain websites using Webflow and WordPress platforms for D2C brands. Create custom solutions that support marketing objectives and provide excellent user experiences. Key Responsibilities ● Platform Development Develop custom WordPress themes and plugins for D2C brands Create responsive Webflow websites with advanced interactions Build custom post types, fields, and content management solutions Implement e-commerce functionality using WooCommerce and Webflow E-commerce ● Design Implementation Convert design mockups into fully functional websites Implement custom animations, interactions, and visual effects Ensure cross-browser compatibility and mobile responsiveness Optimize websites for speed, SEO, and user experience ● Integration & Functionality Integrate websites with third-party tools and APIs Set up analytics, tracking, and conversion optimization tools Implement marketing automation and lead generation features Connect websites with email marketing and CRM platforms ● Maintenance & Optimization Provide ongoing website maintenance and security updates Monitor website performance and implement optimizations Troubleshoot technical issues and provide client support Create backup and disaster recovery solutions Key Performance Indicators ● Website performance metrics (speed, SEO scores, conversion rates) ● Client satisfaction with website functionality and design ● Project delivery timeline adherence and quality standards ● Technical issue resolution time and effectiveness ● Skill development in new platform features and technologies #Hiring # Webflow/WordpressExpert #cloutgency #Job #chennai #hiringinchennai
Role Overview Manage advertising and optimization on marketplace platforms including Amazon, Flipkart, and other regional platforms. Drive product visibility, sales velocity, and marketplace ranking for D2C brands. Key Responsibilities ? Amazon Advertising Management Manage Amazon PPC campaigns (Sponsored Products, Brands, Display) Optimize product listings, A+ content, and brand stores Implement keyword research and competitive analysis strategies Monitor and improve organic ranking through advertising velocity ? Multi-Platform Marketplace Optimization Manage Flipkart, Myntra, Nykaa, and other Indian marketplace advertising Optimize product catalogs and storefront presentations Implement pricing strategies and promotional campaign management Monitor inventory levels and coordinate with supply chain teams ? Performance Analysis & Optimization Track marketplace-specific metrics (ACoS, TACoS, conversion rates, ranking) Conduct regular audits and optimization of campaigns and listings Implement A/B testing for ad copy, images, and landing pages Generate detailed performance reports and optimization recommendations ? Marketplace Strategy Development Develop platform-specific strategies based on audience behavior and algorithms Research new marketplace opportunities and expansion strategies Coordinate product launches and promotional calendar planning Collaborate with creative team on marketplace-specific assets Key Performance Indicators ? Marketplace advertising ROAS and ACoS targets ? Product ranking improvements and organic visibility ? Sales velocity and revenue growth on marketplace platforms ? Market share growth within relevant categories ? Campaign optimization efficiency and performance improvements
Role Overview Lead the creative vision and strategy for all client campaigns across the D2C ecosystem. Responsible for maintaining brand consistency while driving innovative creative solutions that convert across multiple touchpoints from brand inception to marketplace sales. Key Responsibilities ? Creative Leadership & Vision Develop and execute comprehensive creative strategies for D2C brands across all platforms Lead creative ideation sessions and brand positioning workshops Ensure creative alignment with business objectives and ROI targets Oversee creative quality standards and brand consistency across all deliverables ? Brand Development Guide brand identity creation from inception to market launch Develop brand guidelines, tone of voice, and visual identity systems Create compelling brand narratives that resonate across multiple consumer touchpoints Establish creative frameworks for brand extension and evolution ? Campaign Strategy & Execution Conceptualize integrated campaigns across digital and marketplace platforms Direct creative execution for Amazon, Flipkart, Blinkit, Swiggy, and other marketplaces Oversee advertising creative for Meta, Google, YouTube, and emerging platforms Ensure creative adaptability across various ad formats and platform specifications ? Team Management Manage and mentor creative strategist and graphic designer Foster collaborative environment with cross-functional teams Conduct performance reviews and professional development planning Recruit and build creative talent pipeline ? Client Relationship Management Present creative concepts and strategies to C-level executives Manage client expectations and feedback integration Lead creative pitches and new business presentations Maintain long-term creative partnerships with key clients Key Performance Indicators ? Creative campaign performance metrics (CTR, conversion rates, ROAS) ? Client satisfaction scores and retention rates ? Team productivity and creative output quality ? New business acquisition through creative excellence ? Brand awareness and perception improvements for clients
Role Overview Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships. Key Responsibilities ? Retention-Focused Social Strategy Develop social media strategies that support customer retention objectives Create content calendars focused on customer education, community building, and loyalty Plan and execute customer success stories and user-generated content campaigns Implement social media customer service and support strategies ? Community Management Build and nurture online communities around D2C brands Manage customer interactions, reviews, and feedback across platforms Create engagement strategies that encourage repeat customers to advocate for brands Develop loyalty and referral program promotion through social channels ? Content Creation & Curation Create educational and entertaining content that adds value beyond product promotion Develop customer onboarding content for new purchasers Create behind-the-scenes content that builds brand connection and loyalty Curate user-generated content and customer testimonials ? Cross-Channel Integration Align social media content with email and WhatsApp campaigns Support retention campaigns through social media promotion Drive traffic to loyalty programs and retention-focused landing pages Integrate social media with customer lifecycle marketing efforts Key Performance Indicators ? Social media engagement rates and community growth ? Customer retention attribution from social media activities ? User-generated content volume and engagement ? Social media customer service response time and satisfaction ? Cross-channel campaign integration effectiveness
Role Overview Develop and maintain websites using Webflow and WordPress platforms for D2C brands. Create custom solutions that support marketing objectives and provide excellent user experiences. Key Responsibilities ? Platform Development Develop custom WordPress themes and plugins for D2C brands Create responsive Webflow websites with advanced interactions Build custom post types, fields, and content management solutions Implement e-commerce functionality using WooCommerce and Webflow E-commerce ? Design Implementation Convert design mockups into fully functional websites Implement custom animations, interactions, and visual effects Ensure cross-browser compatibility and mobile responsiveness Optimize websites for speed, SEO, and user experience ? Integration & Functionality Integrate websites with third-party tools and APIs Set up analytics, tracking, and conversion optimization tools Implement marketing automation and lead generation features Connect websites with email marketing and CRM platforms ? Maintenance & Optimization Provide ongoing website maintenance and security updates Monitor website performance and implement optimizations Troubleshoot technical issues and provide client support Create backup and disaster recovery solutions Key Performance Indicators ? Website performance metrics (speed, SEO scores, conversion rates) ? Client satisfaction with website functionality and design ? Project delivery timeline adherence and quality standards ? Technical issue resolution time and effectiveness ? Skill development in new platform features and technologies #Hiring # Webflow/WordpressExpert #cloutgency #Job #chennai #hiringinchennai
Role Overview Drive customer retention and lifetime value through strategic email and WhatsApp marketing campaigns. Develop automated workflows and personalized messaging that nurtures D2C customers throughout their journey. Key Responsibilities ? Campaign Strategy & Development Develop comprehensive email and WhatsApp marketing strategies for D2C brands Create customer lifecycle campaigns (welcome, abandoned cart, post-purchase, winback) Design behavioral trigger campaigns based on customer actions and preferences Implement segmentation strategies for personalized messaging ? Content Creation & Optimization Write compelling email copy and WhatsApp messages that drive engagement Develop A/B testing frameworks for subject lines, content, and send times Create responsive email templates and WhatsApp message formats Optimize content for deliverability and engagement rates ? Platform Management Manage email marketing platforms (Mailchimp, Klaviyo, SendinBlue) Set up and optimize WhatsApp Business API integrations Implement automation workflows and customer journey mapping Monitor platform performance and troubleshoot technical issues ? Performance Analysis Track and analyze email and WhatsApp campaign performance metrics Generate detailed reports on engagement, conversion, and revenue attribution Identify optimization opportunities and implement improvements Monitor list health, deliverability, and compliance requirements Key Performance Indicators ? Email campaign performance (open rates, click rates, conversion rates, revenue) ? WhatsApp engagement metrics and conversion attribution ? List growth rate and subscriber lifetime value ? Automation workflow effectiveness and optimization results ? Client retention rate improvement and revenue attribution #Hiring #Email/WhatsappExpert #cloutgency #Job #chennai #hiringinchennai
Role Overview Lead the creative vision and strategy for all client campaigns across the D2C ecosystem. Responsible for maintaining brand consistency while driving innovative creative solutions that convert across multiple touchpoints from brand inception to marketplace sales. Key Responsibilities ? Creative Leadership & Vision Develop and execute comprehensive creative strategies for D2C brands across all platforms Lead creative ideation sessions and brand positioning workshops Ensure creative alignment with business objectives and ROI targets Oversee creative quality standards and brand consistency across all deliverables ? Brand Development Guide brand identity creation from inception to market launch Develop brand guidelines, tone of voice, and visual identity systems Create compelling brand narratives that resonate across multiple consumer touchpoints Establish creative frameworks for brand extension and evolution ? Landing Page Optimization Collaborate with web designers on landing page optimization for search traffic Implement A/B testing for landing pages and conversion funnels Optimize Quality Score factors and ad relevance Ensure search ads align with landing page content and user intent ? Campaign Strategy & Execution Conceptualize integrated campaigns across digital and marketplace platforms Direct creative execution for Amazon, Flipkart, Blinkit, Swiggy, and other marketplaces Oversee advertising creative for Meta, Google, YouTube, and emerging platforms Ensure creative adaptability across various ad formats and platform specifications ? Team Management Manage and mentor creative strategist and graphic designer Foster collaborative environment with cross-functional teams Conduct performance reviews and professional development planning Recruit and build creative talent pipeline ? Client Relationship Management Present creative concepts and strategies to C-level executives Manage client expectations and feedback integration Lead creative pitches and new business presentations Maintain long-term creative partnerships with key clients Key Performance Indicators ? Creative campaign performance metrics (CTR, conversion rates, ROAS) ? Client satisfaction scores and retention rates ? Team productivity and creative output quality ? New business acquisition through creative excellence ? Brand awareness and perception improvements for clients #Hiring #CreativeDirector #cloutgency #Job #chennai #hiringinchennai
Role Overview Lead user experience design for D2C brands across websites, mobile apps, and marketplace storefronts. Focus on creating conversion-optimized experiences that drive sales and improve customer satisfaction. Key Responsibilities ? UX Strategy & Research Conduct user research and usability testing for D2C brands Develop user personas and customer journey maps Analyze user behavior data to identify optimization opportunities Create UX strategies that align with business objectives and conversion goals ? Design Leadership Design high-fidelity wireframes and interactive prototypes Create comprehensive design systems and component libraries Lead design reviews and provide guidance to junior designers Establish UX best practices and design standards for the agency ? Conversion Optimization Design A/B testing frameworks for continuous optimization Optimize checkout flows, product pages, and landing pages Improve mobile user experience and responsive design Focus on reducing bounce rates and increasing conversion rates ? Platform Expertise Design custom Shopify themes and app integrations Create marketplace storefront designs (Amazon, Flipkart) Develop WordPress/Webflow templates and custom solutions Ensure cross-platform consistency and brand alignment Key Performance Indicators ? Website/app conversion rate improvements ? User experience metrics (bounce rate, session duration, pages per session) ? A/B test success rates and optimization impact ? Design system adoption and team efficiency improvements ? Client satisfaction with UX deliverables #Hiring #SrUI/UXDesigner #cloutgency #Job #chennai #hiringinchennai
As a Search Ads Specialist at our company, you will be responsible for managing search engine marketing campaigns across various platforms to drive high-intent traffic and conversions for D2C brands. Key Responsibilities: - Manage search campaigns by creating and optimizing Google Ads search, display, and shopping campaigns. - Handle YouTube advertising campaigns to enhance brand awareness and drive conversions. - Implement Bing Ads and other search engine advertising strategies. - Develop and execute Google Shopping and product feed optimization. Keyword Strategy & Research: - Conduct comprehensive keyword research and competitive analysis. - Develop keyword bidding strategies and budget allocation. - Implement negative keyword strategies and search query optimization. - Monitor and optimize keyword performance and search trends. Landing Page Optimization: - Collaborate with web designers to optimize landing pages for search traffic. - Conduct A/B testing for landing pages and conversion funnels. - Optimize Quality Score factors and ad relevance. - Ensure alignment of search ads with landing page content and user intent. Performance Tracking & Optimization: - Set up and monitor conversion tracking and attribution. - Generate detailed performance reports and optimization recommendations. - Implement automated bidding strategies and smart campaigns. - Monitor competitor activities and adjust strategies accordingly. Key Performance Indicators: - Search campaign ROAS and cost per acquisition targets. - Quality Score improvements and ad relevance metrics. - Keyword ranking improvements and impression share. - Conversion rate optimization and landing page performance. - Budget efficiency and campaign scalability.,
Role: No-Code/Shopify Developer Location: Chennai, Tamil Nadu Work Mode: WFO Job Description As a No-Code/Shopify Developer, you’ll be responsible for designing, developing, and maintaining websites and e-commerce solutions using Shopify, Web flow, and related integrations. You’ll work closely with designers, marketers, and project managers to turn brand concepts into high-performing, visually stunning, and conversion-optimized web experiences — without relying on heavy custom code. Key Responsibilities • Build and customize Shopify stores, Web flow websites, and related landing pages. • Create visually engaging and responsive layouts using Webflow Designer and Shopify Liquid. • Integrate third-party tools (CRM, analytics, payment gateways, marketing automation, etc.) using native connectors or APIs. • Manage content updates and implement new features using no-code or low-code workflows. • Ensure pixel-perfect translation of design files (Figma/Adobe XD) into functional, performant web pages. • Conduct testing, debugging, and optimization for speed, SEO, and accessibility. • Maintain reusable design systems and modular components. • Stay current with new features and best practices in Shopify, Webflow, and other no-code ecosystems. Required Skills & Qualifications • 3 – 8 years of professional experience in Shopify and/or Webflow development. • Proven track record of Shopify theme customization and Webflow site building. • Proficiency in HTML, CSS, and basic JavaScript (for custom tweaks where needed). • Familiarity with Shopify Liquid, Webflow CMS, and integrations using REST APIs or tools like Zapier/Make. • Understanding of responsive design, SEO principles, and cross-browser compatibility. • Strong attention to detail and design fidelity. • Excellent communication and collaboration skills. Nice-to-Have • Experience with headless commerce or Shopify Hydrogen. • Knowledge of Figma → Webflow or Figma → Shopify workflows. • Exposure to CRO / A/B testing or analytics tools. • Familiarity with automation tools (Zapier, Make, Airtable, Notion, etc.).
As a Web Developer for D2C brands, your role involves developing and maintaining websites using Webflow and WordPress platforms. You will be responsible for creating custom solutions that support marketing objectives and deliver exceptional user experiences. **Key Responsibilities:** - **Platform Development:** - Develop custom WordPress themes and plugins for D2C brands - Create responsive Webflow websites with advanced interactions - Build custom post types, fields, and content management solutions - Implement e-commerce functionality using WooCommerce and Webflow E-commerce - **Design Implementation:** - Convert design mockups into fully functional websites - Implement custom animations, interactions, and visual effects - Ensure cross-browser compatibility and mobile responsiveness - Optimize websites for speed, SEO, and user experience - **Integration & Functionality:** - Integrate websites with third-party tools and APIs - Set up analytics, tracking, and conversion optimization tools - Implement marketing automation and lead generation features - Connect websites with email marketing and CRM platforms - **Maintenance & Optimization:** - Provide ongoing website maintenance and security updates - Monitor website performance and implement optimizations - Troubleshoot technical issues and provide client support - Create backup and disaster recovery solutions In addition to the above responsibilities, you will be expected to adhere to the following key performance indicators: - Website performance metrics (speed, SEO scores, conversion rates) - Client satisfaction with website functionality and design - Project delivery timeline adherence and quality standards - Technical issue resolution time and effectiveness - Skill development in new platform features and technologies,