Email/WhatsApp Expert

Role Overview

Drive customer retention and lifetime value through strategic email and WhatsApp marketing campaigns. Develop automated workflows and personalized messaging that nurtures D2C customers throughout their journey.

Key Responsibilities

Campaign Strategy & Development

• Develop comprehensive email and WhatsApp marketing strategies for D2C brands
• Create customer lifecycle campaigns (welcome, abandoned cart, post-purchase, winback)
• Design behavioral trigger campaigns based on customer actions and preferences
• Implement segmentation strategies for personalized messaging

Content Creation & Optimization

• Write compelling email copy and WhatsApp messages that drive engagement
• Develop A/B testing frameworks for subject lines, content, and send times
• Create responsive email templates and WhatsApp message formats
• Optimize content for deliverability and engagement rates

Platform Management

• Manage email marketing platforms (Mailchimp, Klaviyo, SendinBlue)
• Set up and optimize WhatsApp Business API integrations
• Implement automation workflows and customer journey mapping
• Monitor platform performance and troubleshoot technical issues

Performance Analysis

• Track and analyze email and WhatsApp campaign performance metrics
• Generate detailed reports on engagement, conversion, and revenue attribution
• Identify optimization opportunities and implement improvements
• Monitor list health, deliverability, and compliance requirements

Key Performance Indicators

? Email campaign performance (open rates, click rates, conversion rates, revenue)

? WhatsApp engagement metrics and conversion attribution

? List growth rate and subscriber lifetime value

? Automation workflow effectiveness and optimization results

? Client retention rate improvement and revenue attribution

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