Email/WhatsApp Expert

Drive customer retention and lifetime value through strategic email and WhatsApp marketing campaigns. Develop automated workflows and personalized messaging that nurtures D2C customers throughout their journey.

Key Responsibilities

● Campaign Strategy & Development

○ Develop comprehensive email and WhatsApp marketing strategies for D2C brands

○ Create customer lifecycle campaigns (welcome, abandoned cart, post-purchase, winback)

○ Design behavioral trigger campaigns based on customer actions and preferences

○ Implement segmentation strategies for personalized messaging

● Content Creation & Optimization

○ Write compelling email copy and WhatsApp messages that drive engagement

○ Develop A/B testing frameworks for subject lines, content, and send times

○ Create responsive email templates and WhatsApp message formats

○ Optimize content for deliverability and engagement rates

● Platform Management

○ Manage email marketing platforms (Mailchimp, Klaviyo, SendinBlue)

○ Set up and optimize WhatsApp Business API integrations

○ Implement automation workflows and customer journey mapping

○ Monitor platform performance and troubleshoot technical issues

● Performance Analysis

○ Track and analyze email and WhatsApp campaign performance metrics

○ Generate detailed reports on engagement, conversion, and revenue attribution

○ Identify optimization opportunities and implement improvements

○ Monitor list health, deliverability, and compliance requirements

Key Performance Indicators

● Email campaign performance (open rates, click rates, conversion rates, revenue)

● WhatsApp engagement metrics and conversion attribution

● List growth rate and subscriber lifetime value

● Automation workflow effectiveness and optimization results

● Client retention rate improvement and revenue attribution

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person