Search Ads Specialist

As a Search Ads Specialist at our company, you will be responsible for managing search engine marketing campaigns across various platforms to drive high-intent traffic and conversions for D2C brands. Key Responsibilities: - Manage search campaigns by creating and optimizing Google Ads search, display, and shopping campaigns. - Handle YouTube advertising campaigns to enhance brand awareness and drive conversions. - Implement Bing Ads and other search engine advertising strategies. - Develop and execute Google Shopping and product feed optimization. Keyword Strategy & Research: - Conduct comprehensive keyword research and competitive analysis. - Develop keyword bidding strategies and budget allocation. - Implement negative keyword strategies and search query optimization. - Monitor and optimize keyword performance and search trends. Landing Page Optimization: - Collaborate with web designers to optimize landing pages for search traffic. - Conduct A/B testing for landing pages and conversion funnels. - Optimize Quality Score factors and ad relevance. - Ensure alignment of search ads with landing page content and user intent. Performance Tracking & Optimization: - Set up and monitor conversion tracking and attribution. - Generate detailed performance reports and optimization recommendations. - Implement automated bidding strategies and smart campaigns. - Monitor competitor activities and adjust strategies accordingly. Key Performance Indicators: - Search campaign ROAS and cost per acquisition targets. - Quality Score improvements and ad relevance metrics. - Keyword ranking improvements and impression share. - Conversion rate optimization and landing page performance. - Budget efficiency and campaign scalability.,