Search Ads Specialist

Role Overview

Manage search engine marketing campaigns across Google, Bing, and other search platforms to drive high-intent traffic and conversions for D2C brands.

Key Responsibilities

Search Campaign Management

○ Create and optimize Google Ads search, display, and shopping campaigns

○ Manage YouTube advertising campaigns for brand awareness and conversions

○ Implement Bing Ads and other search engine advertising strategies

○ Develop and execute Google Shopping and product feed optimization

Keyword Strategy & Research

○ Conduct comprehensive keyword research and competitive analysis

○ Develop keyword bidding strategies and budget allocation

○ Implement negative keyword strategies and search query optimization

○ Monitor and optimize for keyword performance and search trends

Landing Page Optimization

○ Collaborate with web designers on landing page optimization for search traffic

○ Implement A/B testing for landing pages and conversion funnels

○ Optimize Quality Score factors and ad relevance

○ Ensure search ads align with landing page content and user intent

Performance Tracking & Optimization

○ Set up and monitor conversion tracking and attribution

○ Generate detailed performance reports and optimization recommendations

○ Implement automated bidding strategies and smart campaigns where appropriate

○ Monitor competitor activities and adjust strategies accordingly

Key Performance Indicators

● Search campaign ROAS and cost per acquisition targets

● Quality Score improvements and ad relevance metrics

● Keyword ranking improvements and impression share

● Conversion rate optimization and landing page performance

● Budget efficiency and campaign scalability

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person