SDR (Demand Generation) Specialist

As a SDR (Demand Generation) Specialist at Avathon India, you will be instrumental in developing and driving demand generation and digital marketing programs. Your role will involve defining and executing campaigns across various channels to attract new qualified leads and convert them, ultimately contributing to the growth of Avathon. You will work closely with the sales and product teams to enhance current initiatives and identify new opportunities for scalable demand generation. Your success will be measured by your ability to design, execute, measure, and optimize multi-channel marketing programs to meet acquisition goals. Ideal candidates are self-starters who thrive in a fast-paced environment and can prioritize based on business objectives. **Role Overview:** - Build lead generation programs using multiple channels such as email marketing, content marketing, paid media, social media, web, SEO, SEM, and marketing automation. - Convert site traffic into leads through calls-to-action, landing pages, lead generation content, and re-marketing. - Collaborate with the SDR team to ensure quality, delivery, proper follow-up, and incorporate feedback into marketing programs. - Forecast, track, and report on marketing campaign performance, including funnel conversion metrics. - Partner with creative and copywriting resources to develop engaging content. - Manage stakeholders, calendars, budget, timelines, and processes for successful project deployment. - Develop messaging, positioning, and outreach tactics in collaboration with sales to engage prospects effectively. - Implement account-based marketing programs for large-scale accounts to accelerate the enterprise sales cycle. - Stay updated on digital marketing best practices and Avathon's products, solutions, and competitive differences in AI technologies. **Key Responsibilities:** - Bachelor's degree, preferably in marketing, communications, or a related field. - 3-5 years of analytical experience in B2B acquisition, growth, or demand generation marketing. - Proficiency in Salesforce, Hubspot, Outreach, or similar platforms. - Results-oriented with a focus on achieving revenue, conversion, sales, and marketing goals. - Ability to leverage metrics for managing programs and measuring success. - Strong skills in content creation, email marketing, and lead nurturing. - Experience in quantitative analysis, effective communication, and translating complex concepts into compelling campaigns. - Capable of managing multiple projects simultaneously in a fast-paced environment. - Collaboration with SDRs and sales teams to coordinate and deliver marketing programs effectively. As a part of Avathon, you will have the opportunity to collaborate with a global marketing team on high-visibility programs across key industries. You will contribute to a fast-growing company that is reshaping the future of industrial AI and innovation. Additionally, you will gain exposure to various marketing functions and growth opportunities in a supportive and mission-driven environment. Avathon is dedicated to offering reasonable accommodations throughout the recruiting process. If you require any assistance, please reach out to us to discuss how we can support you.,