Salesforce Marketing Practice Lead

Salesforce Marketing Cloud

About the Role

Salesforce Marketing Practice Lead

Key Responsibilities

1. Practice Leadership

• Own and drive the

  Salesforce Marketing practice

  vision, roadmap, and growth strategy.


• Develop

  go-to-market (GTM)

  strategies for the practice


• Partner with Sales and Pre-Sales teams to create proposals, solution demos, and client presentations.

2. Client Engagement & Advisory

• Lead conversations with

  CMOs, Marketing Heads, and Digital Transformation Leaders

  to understand their marketing goals, challenges, and technology landscape.


• Translate business needs into Salesforce Marketing Cloud solutions - across automation, personalization, segmentation, and analytics.


• Serve as a trusted advisor for marketing technology adoption, customer journey optimization, and campaign orchestration.

3. Delivery Oversight

• Oversee delivery of Salesforce Marketing Cloud and related marketing automation projects ensuring best practices, quality, and on-time delivery.


• Guide cross-functional teams including

  data, analytics, integration, and creative

  functions to ensure seamless campaign execution.


• Establish governance, reusable assets, accelerators, and templates to scale delivery efficiency.

4. Technology & Innovation

• Stay updated with Salesforce ecosystem developments Marketing Cloud, Data Cloud, AI , and Slack integration.


• Promote adoption of AI and automation-driven marketing personalization strategies.

Required Skills & Experience

• 8+ years

  of experience in digital marketing technology, CRM


• Proven experience engaging with

  C-suite executives (especially CMOs)

  and driving marketing transformation conversations.


• Background in

  marketing strategy, customer segmentation, campaign management

  , and analytics.

• Prior experience building or leading a

  Salesforce Marketing practice or any CRM CoE

  .


• Exposure to

  AI-driven personalization

  and

  Customer Data Platforms (CDPs)

  .


• Experience in

  pre-sales

  and

  proposal development

  for Salesforce Marketing Cloud projects.


• Excellent

  communication, stakeholder management, and leadership

  skills.