Salesforce Marketing Cloud (SFMC) Architect

Job Summary:

Salesforce Marketing Cloud (SFMC) Architect

Key Responsibilities:

• Serve as the

  technical lead

  and solution architect for SFMC implementations, guiding cross-functional teams through the full lifecycle.
• Design end-to-end

  multi-channel campaign architectures

  (Email, SMS, Push, Web, Advertising Studio, etc.) using SFMC tools like Journey Builder, Automation Studio, and Interaction Studio.
• Architect integrations with

  Salesforce Sales/Service Cloud

  , CDPs, and external platforms using APIs, webhooks, and data extensions.
• Define

  data models and ETL workflows

  for subscriber and contact data using Data Designer, Contact Builder, and SQL in SFMC.
• Implement

  dynamic content personalization

  , segmentation logic, and advanced AMPscript/SSJS scripting for targeted communications.
• Set up

  data feeds and automations

  to synchronize engagement and behavioral data into and out of the SFMC ecosystem.
• Define

  governance frameworks

  : user roles, permissions, data retention, compliance (GDPR, CCPA), and security best practices.
• Lead technical discussions with client stakeholders, ensuring alignment of business requirements and scalable architecture.
• Conduct

  code reviews, documentation

  , and architectural assessments for performance, scalability, and maintainability.
• Stay up to date with the Salesforce ecosystem and recommend tools, accelerators, and best practices for marketing effectiveness.

Required Skills & Experience:

• 4+ years of experience in Marketing Automation / CRM / Martech, with 3+ years in SFMC architecture and implementations.
• Deep expertise across

  SFMC modules

  : Email Studio, Journey Builder, Automation Studio, Contact Builder, Audience Builder, Mobile Studio, and Advertising Studio.
• Strong experience with

  AMPscript, SSJS

  , SQL, and scripting-based personalization logic.
• Proficiency in

  API integrations

  (REST and SOAP), data imports/exports, and platform interoperability.
• Hands-on experience with

  Salesforce CRM integration

  and

  Marketing Cloud Connect

  .
• Experience designing

  multi-org/multi-BU SFMC setups

  with data partitioning and tenant governance.
• Knowledge of

  CDPs, customer journeys, real-time triggers

  , and

  data orchestration tools

  (like Segment, mParticle, or Adobe RT-CDP).
• Familiarity with

  compliance regulations

  (CAN-SPAM, GDPR, CASL) in email and SMS marketing.
• Experience with

  Agile project delivery

  , documentation, and stakeholder collaboration.

Preferred Qualifications:

• Salesforce Certified Marketing Cloud Consultant or Developer

• Experience with

  Interaction Studio / Personalization

  and

  Einstein

  features
• Experience working with

  data lakes, DMPs

  , or

  external identity resolution tools

• Understanding of

  DevOps practices

  , version control (e.g., Git), CI/CD pipelines in the context of SFMC assets