Salesforce Marketing Cloud Administrator

Mastercard

4 - 8 years

12 - 16 Lacs

pune

Posted:5 days ago| Platform:

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Skills Required

pardot salesforce salesforce sales cloud salesforce marketing cloud cloud administration rest b2c marketing marketing b2b marketo agile salesforce administration automation studio marketing operations hubspot marketing cloud middleware

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role

Maintain, configure, and optimize Salesforce Marketing Cloud to support Mastercards marketing ecosystem.
Manage integrations between Pardot, Sales Cloud, and other marketing platforms, systems and tools.
Manage the migration from multiple Pardot, HubSpot, and Marketo marketing automation platforms to a single enterprise Salesforce Marketing Cloud platform.
Develop and implement custom data extensions, automations, reports, dashboards, and automation processes.
Design and execute personalized customer journeys and automated campaigns using Marketing Cloud and Pardot.
Implement lead scoring, segmentation, and email marketing strategies to enhance engagement and conversion rates.
Work closely with sales and marketing operations to analyze and define requirements, and to develop migration plans and implementation strategies.
Provide training and support for marketing and sales teams on best practices and system usage.
Ensure data accuracy and develop strategies for data cleanup and deduplication.
Assist in analyzing sales and marketing performance data to drive strategic decision-making

All About YouThe ideal candidate for this position should:

Have significant experience in Salesforce Marketing Cloud administration, preferably with Salesforce Marketing Cloud Administrator certifications and other related Salesforce certifications.
Be proficient in Salesforce Marketing Cloud features such as Journey Builder, Automation Studio, Email Studio, and Data Extensions.
Be familiar with integration patterns, including Salesforce-to-Salesforce, middleware, and RESTful API integrations.
Knowledge of lead generation, nurturing, and marketing automation best practices.
Ability to create and optimize Salesforce Marketing Cloud reports and dashboards.

Desirable Capabilities:

Background in B2B and B2C marketing operations is a plus.
Familiarity with agile development practices and tools.
Familiarity with Pardot, HubSpot and Marketo marketing automation platforms and their integration with Salesforce.
Strong communication skills, with the ability to collaborate effectively with both technical and non-technical stakeholders.
Knowledge of data governance, security best practices, and compliance considerations in Salesforce development.

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