Job
Description
Sales Trainer JD:
Location: Ahmedabad/Kolkata/Mumbai
Industry: Cement client
Experience: 5 years in relevant industry
Education: Graduate (any discipline)
Working Day: 5 Days
Mobility: Must be comfortable traveling across PAN-India (all over India)
Job Purpose
To design, deliver, and manage LEAP (Learning, Enablement C Accelerated Performance) programs for diverse
business verticals including Trade, Non-Trade,
Business Development. The trainer will focus on upskilling role holders from Frontline sales team upto Leadership
level through structured learning journeys, capability- building workshops, and ongoing coaching to drive
performance excellence.
1. Key Responsibilities
Training Design s Delivery Facilitate Learning journeys for the business teams.
Deliver programs covering product knowledge, technical skills, solution selling, negotiation, key account
management, and customer engagement.
Customize sessions as per audience level ensuring relevance to their roles.
Use a mix of classroom, virtual, and on-the-job training formats.
Coach field teams on real-time business challenges, focusing on sales effectiveness, business development, and
customer relationship management.
Support Sales team in planning, market coverage, and channel/territory development.
Guide business teams in consultative selling and value-based solutions.
Provide post-program coaching to sustain behavioural and performance changes.
Align Sales interventions with business priorities of the team
Partner with Sales Leadership and HR to identify training needs and map learning programs to KPIs.
2. Capability Building s Coaching
Coach field teams on real-time business challenges, focusing on sales effectiveness, business development, and
customer relationship management.
Support Sales team in planning, market coverage, and channel/territory development.
Guide business teams in consultative selling and value-based solutions.
Provide post-program coaching to sustain behavioural and performance changes.
3. Business Alignment
Align Sales interventions with business priorities of the team
Partner with Sales Leadership and HR to identify training needs and map learning programs to KPIs.
Drive cross-functional learning by sharing best practices between business units.
4. Program Management
Plan Training calendar across regions and business units.
Track attendance, engagement, and learning progress of participants.
Develop training content, case studies, role plays, and simulations relevant to cement industry scenarios.
Ensure standardization of training material across all training programs.
5. Impact Measurements Reporting
Measure program effectiveness through pre/post assessments, field performance, and manager feedback.
Track improvements in sales conversion, account penetration, BD pipeline growth, and sales team adoption.
Provide monthly dashboards/reports on training and coaching impact.
Key Skills s Competencies
Deep understanding of cement industry business models
Strong facilitation and coaching skills across diverse audiences (frontline to mid- level).
Knowledge of solution selling, value-based propositions, and technical/functional aspects of cement C concrete.
Excellent communication, interpersonal, and influencing skills.
Ability to design structured learning journeys and manage multiple programs simultaneously.
Qualifications s Experience
Graduate/MBA in Sales, Marketing, or related discipline.
8–10 years of experience in Sales/Business Development/Training in cement or building materials.
Exposure to Trade s Non-Trade sales, BD, and Value-Added Products.
Prior experience in conducting large-scale capability-building programs.
Certification in training/coaching preferred.
Performance Indicators (KPIs)
Successful execution of training programs across business verticals.
Improvement in KPIs of role holders (sales, pipeline, market share, account retention).
Training feedback scores (participant C manager evaluation).
Measurable performance uplift post-program (conversion ratios, BD opportunities, business number adoption).
Number of coaching sessions and post-training reinforcement activities conducted.
