Sales Marketing Manager

Key Responsibilities

• Develop and execute

  B2B marketing strategies to raise visibility and drive customer acquisition in key industry sectors.

• Cultivate and manage

  relationships with mineral producers, suppliers, traders, and industrial buyers.

• Identify and pursue

  new business opportunities using deep industry insight and networks.

• Conduct market research

  and competitive analysis to understand buyer behavior and refine targeting.

• Plan and run

  targeted marketing campaigns—digital, content, trade shows, and events—to onboard both buyers and sellers.

• Produce and manage

  whitepapers, case studies, webinars, and newsletters showcasing marketplace value.

• Coordinate

  with sales, product, and support teams to ensure smooth lead handoff and client onboarding.

• Track and analyze

  marketing KPIs (lead generation, conversion, engagement) to optimize performance.

• Represent

  the marketplace at industry forums and exhibitions to enhance brand positioning.

• Serve as internal customer advocate

  , sharing industry feedback to inform product and service improvements.

Desired Qualifications

• 5+ years of B2B marketing / Sales experience in

  minerals, refractories, ceramics, abrasives, or related raw materials industries.