Sales & Marketing Manager

Sales & Marketing Manager – Premium Packaged Drinking Water (Gurugram) Company: NixDew International Pvt. Ltd. Location: Gurugram Experience: 4–10 years in FMCG (water/beverages preferred) Role Type: Full-time - Permanent Role Overview We are launching a premium packaged drinking water brand in Gurugram and need a dynamic Sales & Marketing Manager to build the market from zero. Your goal: Establish distribution, grow visibility, and achieve 5,000–10,000 cartons/day sales. Key Responsibilities Sales & Distribution - Appoint/manage distributors and wholesalers. - Build and lead a field sales team. - Ensure daily market coverage across GT, MT, gyms, cafés, hotels, offices. - Achieve monthly sales & coverage targets. - Drive placement, visibility, and availability. Corporate & Institutional Sales - Acquire bulk clients: IT parks, co‑working spaces, gyms, hotels, hospitals, schools. - Build long-term supply contracts and recurring orders. - Handle pricing and negotiations. Marketing & Activation - Execute local marketing campaigns. - Manage outdoor ads, mall branding, gym branding. - Coordinate digital marketing with agencies. - Ensure retail visibility and conduct sampling activities. Performance & Reporting - Track daily sales, beats, and distributor stock. - Maintain dashboards and ROI reports. - Monitor competitor pricing and schemes. Required Skills - FMCG sales experience (water/beverages preferred). - Strong distributor network in Gurugram. - Experience launching/scaling brands. - Team leadership, negotiation, and communication skills. - Basic understanding of digital marketing. - Ownership mindset. Compensation - Fixed salary: ₹25,000–₹60,000 (experience-based). - Performance incentives + monthly targets. - Travel & mobile allowance. - Quarterly bonuses for distribution milestones. Why This Role - Build a premium brand from scratch. - High autonomy and fast decision-making. - Strong growth potential as we expand across NCR.