Sales & Marketing Executive (Muscat, Oman)

Multi-Cuisine Restaurant – Sales & Marketing Executive, Muscat, Oman

Job Summary:

The Sales & Marketing Executive is responsible for developing and implementing effective marketing strategies and sales initiatives to increase brand awareness, attract new customers, and drive revenue for the restaurant. This role involves promoting the restaurant through various channels, maintaining relationships with clients and partners, and planning events and promotions that enhance the restaurant's visibility and profitability.

Key Responsibilities:

Sales:

• Develop and implement sales strategies to attract new customers and retain existing ones.
• Identify and approach potential corporate clients, event planners, and other partners to secure group bookings, events, and catering contracts.
• Handle customer inquiries and follow up on leads to convert them into business opportunities.
• Maintain a database of corporate clients, influencers, and key contacts.
• Prepare sales reports and forecasts for management review.

Marketing:

• Plan and execute marketing campaigns (online and offline) to promote the restaurant’s brand, menu, and services.
• Manage social media accounts and digital platforms to enhance online presence.
• Coordinate with designers and vendors for promotional materials (flyers, posters, banners, menus).
• Collaborate with food bloggers, influencers, and media for promotions and reviews.
• Plan and execute seasonal promotions, loyalty programs, and special events (e.g., Valentine’s Day, New Year’s Eve).
• Monitor marketing campaign performance and prepare reports on ROI.

Other Duties:

• Assist in developing and maintaining the restaurant’s brand identity and positioning.
• Conduct market research to understand customer preferences and competitor activities.
• Ensure marketing activities align with brand guidelines and business goals.
• Represent the restaurant at industry events, trade shows, and networking functions.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Hospitality, or related field.
• Proven experience in sales and marketing, preferably in the food & beverage or hospitality industry.
• Strong understanding of digital marketing and social media management.
• Excellent communication, negotiation, and interpersonal skills.
• Proficient in MS Office and marketing tools (Canva, Meta Business Suite, Mailchimp, etc.).
• Self-motivated with the ability to work independently and as part of a team.
• Flexibility to work evenings, weekends, or holidays for events and promotions.

Preferred Skills:

• Knowledge of local food trends and customer behavior.
• Photography or basic graphic design skills.
• Familiarity with POS systems and CRM tools.