Posted:2 hours ago|
Platform:
On-site
Full Time
Job Description: Marketing Executive
Position: Marketing Executive
Department: Marketing & Business Development
Location: — Hyderbad Ameerpet
Company: ICA Edu Skills / Hyderbad Ameerpet
Role Overview:
The Marketing Executive is responsible for promoting the institute’s training programs, building brand visibility, generating leads, connecting with colleges, and ensuring smooth coordination between students and the centre. The role focuses on both field and digital marketing activities to drive admissions and awareness.
Key Responsibilities:
1. Lead Generation & Outreach
Visit colleges, degree institutes, junior colleges, and tuition centers for tie-ups.
Conduct seminars, workshops, and presentations.
Collect student data (leads) and maintain records.
Promote Employability Tests (ET) and job fairs.
2. Marketing & Branding
Execute on-ground marketing campaigns (posters, banners, flyers).
Support digital promotions: WhatsApp broadcasting, social media posts, video testimonials.
Create awareness about ICA programs, job support, and certification.
3. Student Interaction
Explain course offerings to students and guide them on career-related queries.
Coordinate with the counselling team for walk-ins and follow-ups.
Build rapport with students to increase conversions.
4. Event Coordination
Plan and execute job fairs, ET tests, campus drives, and placement events.
Manage crowd handling and student registration during events.
5. Reporting & Documentation
Maintain daily visit reports (DVR).
Track leads, enquiries, and conversions.
Submit weekly/monthly marketing performance updates.
Required Skills & Competencies
Strong communication & presentation skills
Basic computer knowledge (Excel, WhatsApp, data entry)
Confidence in public speaking
Good relationship-building ability
Comfortable with fieldwork and travel
Positive attitude & target-oriented mindset
Qualifications
12th Pass / Graduate (B.Com / BA / BBA preferred)
Freshers can apply
Experience in marketing, sales, or education sector is an added advantage
Job Types: Full-time, Fresher
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
ICA Edu Skills hyderabad
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