Sales & Marketing Executive

As a Sales & Marketing Executive at Bluencore, you will play a pivotal role in leading and executing strategies to elevate the brand, boost game sales, manage digital outreach efforts, and enhance community engagement. This position is tailor-made for individuals with a diverse skill set that combines sales proficiency, digital marketing expertise, design thinking capabilities, and a profound passion for board games. Bluencore stands out as an independent game studio that crafts board games designed to do more than just entertain they initiate conversations, nurture connections, and breathe life into cultural narratives. Joining our team means becoming part of a purpose-driven environment where you will collaborate on creating thoughtful games that resonate globally. Innovation, collaboration, and cultural storytelling are at the core of what we do, making Bluencore an ideal place for individuals who are enthusiastic about the blend of design, community, and analog entertainment. To excel in this role, you should possess a Bachelor's degree in Marketing, Business, Design, or a related field, along with a minimum of 2 years of experience in sales, marketing, or relevant positions (prior exposure to the gaming industry is essential). Your expertise should extend to digital platforms, social media strategies, and online sales, coupled with a grasp of visual branding, customer journey design, and service innovation. Proficiency in design thinking, storytelling, and user-centered marketing is crucial, alongside the ability to discern product intricacies, art direction, and their impact on market perception. Ideally, you should be a strategic thinker with a multidisciplinary approach, comfortable using tools like Canva, Figma, Meta Ads Manager, Google Analytics, Shopify, etc. Excellent communication skills, creative problem-solving abilities, and project management experience are valued qualities. Moreover, a deep understanding of board game history, genres, mechanics, and the global gaming community will be advantageous. Your core responsibilities will revolve around driving business development and sales by identifying new opportunities, generating leads, engaging with clients, and tailoring game solutions to meet customer needs. Crafting and executing comprehensive marketing strategies across various platforms, managing digital content campaigns, overseeing brand storytelling, and building influencer relationships will be key aspects of your role. Additionally, you will be responsible for managing Bluencore's presence on e-commerce platforms, optimizing backend operations, and collaborating with internal teams to align marketing goals with product development. Furthermore, you will contribute to community engagement initiatives, represent Bluencore at events, nurture online communities, and participate in discussions surrounding board game culture, education, and storytelling. Your ability to track and report on key performance indicators, sales funnels, campaign performance, and customer behavior insights will be critical in driving Bluencore's success. If you are someone who is passionate about leveraging your skills to shape the future of analog play, we encourage you to apply by submitting your CV along with a short note elaborating on your love for board games and specifying your favorites. Your journey to becoming a part of Bluencore awaits!,